The Remax Company

The Remax Company’s target market is People in the middle classes who buy and sell houses. Specifically, the target market for Remax include local owners (existing owners), and investors (unions, real estate investment trusts, and pension plans). Remax ' value proposition: World-class marketing, top-tier internet exposure, referrals from and exposure to the largest network of real estate agents in the world, and personal service and local market expertise are some of the most important value propositions of Remax. For example, Remax Company 's website has the most comprehensive source of real estate information available on the internet. Whether you are searching for a new home in New York or selling your existing home in Vancouver, looking for home values in Toronto or investment opportunities, or just trying to locate a good Realtor, you 'll find all you need on its company 's website. Remax ' website is customized and can provide personal service that meet the needs of different customers.

In addition, RE/MAX has always invested heavily in television advertising to build a trusted brand that draws both buyers and sellers to RE/MAX agents, who then get the job done for you. Investments in television advertising help improve brand awareness and attract more customers for Remax Company.

Positioning: Real estate Remax is the number one in 150 markets across Canada, Remax’ agents have more selling experience and more marketing muscle than other competitors and it attracts more buyers. It enhances its positioning by providing online product customization and experienced agents. For example, it has residential properties and luxury properties for customers with different interests. It also provide “First Time Buyer’s Guide” to new customers who do not know much about Remax company.

Remax get its good positioning through its good service quality and negotiable price. The agents of Remax are trained, experienced, and well prepared.