The Movie 'It Should Happen To You'

In the movie It Should Happen To You, Gladys is a model of successful transition from an anonymous figure to a famous person. She not only brings herself enormous satisfaction, but also has profound influence on the society by taking commercial advertisements. According to Roland Barthes’ theory of myth, there is a special relationship between Gladys and her commercial advertisements, or more precisely the society in general. The motivation that associated intimately with the social phenomenon alludes to the real face of the culture. People at that period enjoy themselves in the peaceful environment and, at the same time, lose themselves in the chaotic and money-oriented world. The clip starts from the moment Gladys officially beginning her advertising career. The first shot is long and appears with dissolving effect from the last shot. The non-diegetic sound in this shot is relaxing with a brisk pace. The camera is slightly low, picturing Gladys lying naked in a well-decorated bathtub with delicate hairstyle and bubbles. Two male assistants on each side of the bathtub are taking care of her carefully. One of them uses
It was a time the whole society recovered itself from the Great Depression and began to embrace kinds of entertainments. People in the gradually peaceful and prosperous society want to be famous inevitably and have some money-oriented desires. Therefore, Gladys is one of the evident examples promoting the idea of average American girl in the fictional world through her commercial advertisements. According to the experience of Gladys, she definitely wins everything she wants and has a profound influence on the whole society. Even though the ending of the film denies the behaviors of Gladys by picturing the moment Gladys leaves the city without thinking of the billboard anymore, the irrefutable impacts of her earlier actions are worth pursuing further within the social