“the Most Important Thing in Communication Is to Hear What Isn't Being Said.” ― Peter Drucker

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“The most important thing in communication is to hear what isn't being said.”  ― Peter Drucker This famous quote from Austrian-American management consultant Peter Drucker highlights the importance of non-verbal communication both in business and in our everyday lives. Good communication is the key to forming successful relationships both professionally and personally. However, it is vital to note that it is not our words but our non-verbal actions that actually speak loudest when communicating. Non-verbal communication accounts for 93% all human communication and can be portrayed through body signals, habits and mannerisms. The importance of body signals is a crucial part of communication because it comprises physical features, conscious and unconscious gestures and signals. As Drucker expressed in his quote the ability to understand and use non-verbal communication effectively is a powerful way of connecting with others and building better relationships.

When we interact with each other be it in a business or social environment we are constantly giving out wordless signals and communicating how we really feel. According to Jeanne Segel Ph.D. ‘all of our non-verbal behaviours – the gestures we make, the way we sit, how fast or how loud we talk, how close we stand, how much eye contact we make – send strong messages’. We even give out non-verbal signals when we remain silent. Everyone knows that what we say does not always reflect how we really feel. So while it seems the spoken word is most important, perhaps analysing someone’s body language is in fact the key to finding out what is really on their mind or how they really feel. This is particularly important for a business person, who may be negotiating with a potential customer or trying to finalise a deal with a large Global company, because the ability to read and interpret a potential partner’s non-verbal signals can lead to a successful deal and relationship in the future. When in conversation, the...
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