The Marketing Structure and Its Function

Topics: Avon Products, Sales, Stakeholder Pages: 4 (997 words) Published: March 27, 2013

| |LEVEL 200 | | |PRINCIPLES OF MANAGEMENT | | |JENNIFER OPOKU BAAH | |[ THE STRATEGIC PURPOSE OF AVON PRODUCTS INC] | |[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the | |document here. The abstract is typically a short summary of the contents of the document.] |

AVON Products Inc was founded 1886 byDavid .H.MCONNEL and in 1938 charged the company from California Perfume Company to Avon products Inc. and is a USA company which deals products like cosmetics, perfume ,clothing and toys. Avon employs 42000 people and have annual sales of 10.8b worldwide. With Brazil being the company largest market with its internal options Avon has adopted the following mission statement

1.The Global Beauty leader

And through this Avon builds a unique portfolio of beauty and related brands striving to surpass their competitions in quality ,innovation and value and elevating our Image to become the beauty company most women turn to.

2. the women choice for buying

Avon has become the destination store for women offering the convenience of multiple brands and channels.women can always choose from.

3. The place to work

Avon is known for their leadership edge through their passion for high standards their respect for diversity and their commitment to create...
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