The Identification of Key Factors or Indicators in the Motivation of Employees in an Organization of Your Choice.

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Oxford Brookes University

Research and analysis report
Project Topic 6

The identification of key factors or indicators in the motivation of employees in an organization of your choice.

By: ACCA Student No :

April 2006

4,867 words


Table of Contents
1 Introduction
1.1 1.2 1.3 1.4 1.5 1.6 Reason for choosing the topic Aims and objectives Company background Definition of motivation Key factors of motivation Motivation models and theories

Page No.
3 3 3 3 4 4 4 7 7 7 8 9 11 12 13 14 15 16 17 18 19 21


Information Gathering
2.1 2.2 2.3 Secondary research Primary research Limitations


Analysis and Findings
3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 Financial incentives Rewards and recognition Training Career advancement Flexible working time Job satisfaction Job security Relationship with colleagues Key motivation factors comparison

3.9 4

Conclusions and Recommendations

Appendix A
Questionnaire 24 26




Reasons for choosing the topic
The topic I have chosen is “The identification of key factors or indicators in the motivation of employees in an organization of your choice”. (Topic no.6) Focusing on the identification of key factors in the motivation of employees of Chiptronics (an organization of my choice). Reasons for choosing the topic are as follows: - In today increasingly competitive business world, a highly motivated workforce is vital in order to achieve good results. - The company I have chosen for this study is expanding, with increasing number of employees, they are experiencing productivity issue with low output and on the other hand high staff turnover. Through employees’ motivation, it is intended to improve the situation.


Company background
Chiptronics, the company I have selected for this research is an organization representing manufacturers of equipment, machinery and tools for PCB assembly & semiconductor industry. The organization was founded in Singapore in January 1994 with a two man run company with general supply for hardware tools. The organization grows progressively and has evolved into a one stop solution provider for the PCB assembly industries, products ranging from hand tools, SMT mounter to test equipment. Today, the company has four offices and two service centers around the Asian countries comprises a strength of approximately 100 employees.


Aims & objectives
The aims and objectives of this research are: - to identify the key motivation factors of employees in Chiptronics; - to understand motivation theories and models which can be used as a guide in identifying employee motivation factors in Chiptronics; - to compare the priority of key motivation factors according to gender, age, job level and department; - to explore employees’ needs and expectations which can be use as a guide to improve employees’ motivation in Chiptronics; - to assess perceptions of Chiptronics employees regarding organizational factors that can influence employee motivaton;



to make use of information obtained from the survey, suggest some recommendations to improve the motivation of the employees in Chiptronics.


Definition of motivation
Motivation has been defined as : psychological process that gives behavior purpose and direction (Kreitner, 1995); a predisposition to behave in a purposive manner to achieve specific, unmet needs (Buford, Bedeion, & Lindner, 1995); an internal drive to satisfy an unsatisfied need (Higgins, 1994); and the will to achieve (Bedeian, 1993).


Key factors of motivations
Several theories identify the main factors affecting the motivation of an individual to work. The following are the key factors to motivate employees of Chiptronics: a) financial incentives e) flexible working time b) rewards and recognition f) job satisfaction c) training g) job security d) career advancement h) relationship with colleagues


Motivation theories and models...
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