The Hoover Company and Dyson

Topics: Dyson, James Dyson, The Hoover Company Pages: 10 (2418 words) Published: January 24, 2012
Table of Contents
Question 12
Dyson’s Value Chain Model2
Competency framework model3
Question 25
Question 36
Question 47

Question 1
Using framework from the chapter, analyse the strategic capabilities of Dyson.

Dyson’s Value Chain Model

FirmInfrastructure| Structuring and planning, HQ in UK, manufacturing and testing facility in Malaysia with 120 testing station, patent protection, management, corporate commitment to product development supported by company motto: thinking, testing, breaking, questioning. 350 engineers in Wilshire with 20 specialist laboratories close by. | INFORMATION FLOW

Human ResourceManagement| Up-to-date employee details, training, reward scheme, 2500 people working for Dyson around the world, recruitment follows an online process, the right candidate will be called for an interview, recruitment strategy focuses on recruitment of engineers and designers| TechnologyDevelopment| Margin

Helps in R&D, which is the key operation, ERD and IRM to manage the information flow within the company, a wide selection of technology involve in production process and technological innovation. Dyson’s technology: multiplier technology and ball technology.| Procurement| Raw materials procure from the UK and Asia. Majority of procurement come from Asia where suppliers are based and cost are low. The material is shipped to Dyson’s manufacturing plant in Malaysia. Malaysia is on of the leading procurement centres in the world. |

Inbound logistics| Connected with suppliers, so that they can meet the needs, raw materials, energy, inventory management, reverse logistics process as defective product can be returned to Dyson company at the cost to the customer. The product will be return within 24h to the customer.| Operations| Avoiding unwanted operations and thus enhance the flexibility, manufacturing the products in Malaysia and China, the NQ in the UK, developing and testing the prototypes, sending the prototype through production process. The manufacturing process that converts raw materials into various products. The operation phase is preceded by the development of a prototype. Various forms of technology is used to develop a prototype from special computerized technology to plasticine and cardboard. | Outbound logistics| Fast and direct link to distributors all over the world, Dyson’s sell his products directly from their website and retail stores like comet or curry’s. Activities of outbound logistics are customer’s orders which are shipped to different locations around the world.| Research &Development| 50% of the company profit is spend on R&D, 350 engeeners, R&D in the UK, design, technological innovation and creativity.| Marketing & Sales| Electronic market research, advertising, Dyson award for young inventors, online ordering process, online marking, strategy where the customer can shop online with the assistance of customer service agents. The online order makes easy for the customer to choose product, models and performance. | Service| Effective after sales services to the client at cost to the client, 7 days a week customer help line and online customer service, 5 years warranty for Dyson’s products. |

Competency framework model
Dyson: threshold resources
•Engineering design equipment (tangible)
•Product supplies (tangible)
•Manufacturing space (tangible)
•Offices and facilities (tangible)
•appropriate personnel (tangible)...
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