...Starting an IndependentRecordLabel
Throughout these four chapters I will be discussing how to start your own recordlabel.
Part one will be talking about how to get started, like what a record company does.
Part two will be talking about setting up the actual label, like record deals, contracts that you will need, and making your business plan.
Part 3 will be discussing how to find the group you will represent, like what to look for in an artist, what is the artist looking for, and indentifying your market.
Part 4 will be the production and part 5 will be the marketing and distribution, like creating the recording, finding a recording studio, mixing and mastering, and manufacturing and packaging. And what marketing is, finding your market, types of distribution and what they do.
What Does a RecordLabel Do
The record company’s main priority is to create and sell records. A recordlabel will need to carry out marketing studies to decide the type of customers that will like the product. Then the label will promote the record to persuade those customers to buy it.
Record companies promote their artist’s records through advertising, such as magazines, radio, television, and the...
In the article “Japanese and Obentos,” Allison mentions many external sources, through ISA, that effect our lives. The growth of this age has sped up technological information, granted the world access to any type of source, and with a limited amount of regulation has become a danger to society. Today our communications have become shorter and more frequent, since people increasingly value the quick hits that allow them to glean important information and then quickly move on. “Hidden in the movies that we watch, the music we hear, the liquor we drink, the textbooks we read, it is overlooked because it is protected and its protection—or its alibi (Barthes 1957: 109-111)---allows the terms and relations of ideology to spill into and infiltrate our everyday lives” (Barthes.qtd.in Allison 223). However, Allison does not mention that the recent shift from the Industrial Revolution to the growth of the digitalage has caused an information overload. This overload does not permit us with efficient time to digest the information we receive.
Ideologies once regulated outside of state, by the people, controlled to represent the state during periods of early culture has come full circle in American society. Because of the unforeseen growth of the digitalage, information has become easily accessible. The influence of a...
530 Wilshire Blvd., Suite 101
Santa Monica, CA 90401
1416 North Lebrea Ave.
Hollywood, CA 90028
2220 Colorado Blvd.
Santa Monica, CA 90404
3500 West Olive Ave.
Burbank, CA 91505
1750 North Vine & Hollywood
Hollywood, CA 90028
Cash Money Records
P.O. Box 547
St. Rose, LA 70087
Valerie L. Patton
8500 Melrose Ave., Suite 207
Los Angeles, CA 90069-5145
Geffen Record Co.
9130 Sunset Blvd., Suite 1230
Los Angeles, CA 90069
P.O. Box 910
Beverly Hills, CA 90213
10900 Wilshire Blvd., Suite 1230
Los Angeles, CA 90024
Maverick Music Co.
8000 Beverly Blvd.
Los Angeles, CA 90048
70 Universal City Plaza[/B]
University, CA 91608
5750 Wilshite Blvd., Suite 300
Los Angeles, CA 90026
Quincy Jones Music
...The IndependentRecordLabels of the 1950’s and 1960’s
History of Music Production
Throughout the 1950’s and 1960’s, a wave of new musical movements by independentrecordlabels and new artists emerged in the United States. This movement is captured in the stories of those label creators and owners, and in the turbulent journey through their successes and failures. The first emergence was fueled by multiple factors: competitive economic circumstances, up-and-coming local musical talent in conjunction with the independentlabels and studio owners, and the commercially viable musical interest and curiosity of consumers in these local artists. An article poses another causative factor that makes sense: when rock and roll was a new genre, major labels such as Columbia, Capitol, and RCA were “reluctant to sign these acts; thus, sprung forth the independentlabel” (Jacobs).
Grassroots production and engineering enthusiasts were given an in-road into the music industry and were able to gain their own clients in independent local artists. Independentlabel owners in connection with this local talent generate publicity and profit. One such example is found with the duo of Polish immigrant brothers named Leonard and Phil Chess, also known...
...article, “Plagiarism Lines Blur for students in the digitalage”, it should be seen as a new form of creation and expression. The digital age’s expansion requires new standards and interpretations of plagiarism because of the growing use of mixing and matching of ideas.
In William Gibson’s article, "God's Little Toys: Confessions of a Cut and Paste Artist", he describes how today’s growing internet culture constantly redefines our culture. Gibson narrates his discovery of the radical writer William S. Burroughs whose method of writing involved incorporating other writer’s texts into his own work. Normally this would be considered plagiarism, but Burroughs believed it was essential to his work. Gibson explains how Burroughs, although used the scissors and paste pot method, was no plagiarist at all. He compares this style of writing to the work of visionary DJ’s methods of breaking apart different records and incorporating them into their own music to make new hits. The remix is the product of today’s audience participating in their culture rather than passively listening. This new form of creation sprung from the expanding digitalage. Gibson describes how the cut and paste method is a technology that emerged on its own and we simply follow it wherever it will take us. He states that even though many are unaware, we own our culture; We own our words.
In Trip Gabriel's article...
...Social Media and Music: The Effect of Social Media and the DigitalAge on New and Independent Artists
Traditionally, artists have had to beat down the doors of big name record companies to get their records heard in the hopes of getting a recording contract. Social media pervades all aspects of youth culture functioning as a one-stop shop for popular culture. At any time the trending topics on Twitter range from the latest news or a character from a popular television show.
With the growing popularity of social media, artists are well equipped for success in a digitalage using non-traditional methods. Sites like YouTube, Twitter, Facebook, Spotify and iTunes, make music accessible to anyone with an Internet connection. Social Media has had a positive effect on the music industry and has created opportunities for artists to generate revenue from sources other than record sales. Artists can share their music for little to no cost and can be very successful independently, temporarily cutting the recordlabel out of the equation. New and independent artists can earn a good portion of their money from tours, advertising, and merchandise sales. Social media serves as an effective platform for increasing Internet presence, branding, building a loyal fan base, as well as sharing and selling music.
...writing and were extremely beneficial, especially for businesses tending to the consumer. Not only did print increase accuracy and productivity while minimizing errors, it also transformed the duplication process from being tedious and time consuming to quick and efficient. Although Ong presents printing as the newest and most innovative technology of his time, it is considered dated and a thing of the past in today’s culture. Paper is frequently used in our society but has lost much of its purpose with the advent of newer technologies that reduce their use of paper. The e-book, an electronic version of a book, provides readers with an alternative. Rather than reading from an ordinary book composed of pages of text, the e-book offers a digital version of the book that can be accessed electronically. This new form of reading can be accessed using a computer, or tablet, minimizes the resources being used, but increases productivity. E-books simplify tasks that are typically more involved through its use of the Internet. For the convenience of the consumer, e-books incorporate special features that enable readers to look up the definition of words as well as the ability to shop online through their devices. Because e-books are not completely integrated into our culture, they use imitation as a tool to familiarize readers with the product. The action of turning a page is mimicked by the e-book which requires readers to swipe their finger through the pages to...
Pros and Cons of Human Communication in a DigitalAge
Communication: the act of exchanging information. It may appear to be a simple definition. However, when one thinks about the core meaning of the word communication and how people may communicate, it becomes quite complex. Especially in today’s age with so much technology and internet taking over the way today’s society communicates. The ability to communicate is deemed as the most compelling quality human beings possess. Not only is communication the way people ensure understanding and provide knowledge of information, but it is the way in which people connect with one another. Many scholars believe there are many benefits to technology taking over the present generation. Because of technology, the amounts of communication people are exposed to create a higher level of knowledge and learning today. As a society, we have all come to understand communication and accept how technology has radically helped to develop the way information is transmitted. However, technology has its limits on communication as well. Technology over recent generations has caused the people of societies to connect less physically and emotionally; causing people to be socially awkward. To fully reap an understanding of communication we must first look at the primary means people used to communicate.
Before the days of tweeting and texting, communication was significantly different. Cultures began...