I start by portraying the strength of the athlete's warehouse as of this company.
Strength
(1) The Athlete warehouse was specialized in quality athlete footwear and clothing.
(2) The two brothers were familiar in sport clothing business including athlete’s clothes and athlete’s equipment the way they were both athletes with more experience.
(3) The brother Colin Power was a supplier to which gives him/her more experience on clothes.
After talking about the strength which is an internal strategy helping a company achieving its goals and objective, I am going to present another letter of SWOT which is …show more content…
(2) they had not enough money to grow their business as they wanted it to be. they spent a lot time of time on looking for nice location for their businesses instead of concentrating on another factor which was also crucial the product line.
Continually at this letter O of SWOT, I am going to present the first external analysis tool which is Opportunity the two brothers core competitive..
Opportunity
(1) The economy of the town and neighborhood were fine especially the addition of gob from a construction Regional Health Centre which worth 2000000$ that created jobs in the town. .
(2) The location of Grand Falls was perfect in the town as a retail trading field which attracts many shoppers from east to west.
(3) Athlete warehouse have good quality of clothes and shoes which was its focus strategy. Letter T which I present here to show what the Athlete Warehouse faced.
Trait
(1) the company had three competitors which were strong and old in the business..
(2) Other shops like B & B sport were completely old than the two brother’s