The food and beverage processing industry, the largest manufacturing industry in Canada, is an important industry to the Canadian economy. In fact, Canada not only has a great deal of natural resources, including abundant water and most incomparable rich soil, but also possesses two accumulated advantages, involving long history and experience with food and beverage processing industry and reasonable infrastructures. Therefore, these natural and accumulated advantages strongly support the food and beverage processing industry.
NAICS Industry Profile
It is commonly recognized that Canada is one of the largest agricultural producers and exporters in the world. According to the report, the Canadian food and beverage processing industry exports a mass of processed products worth of about $21 billion to 180 countries each year; also, this industry occupies 17% of the total value of manufacturing shipments and 2% of national Gross Domestic Product. In addition, the industry is the largest manufacturing employer. A study indicates that the food and beverage processing industry employs approximately 290,000 Canadians. Furthermore, the sales of processing goods were valued at $92.9 billion in 2011.
Current Issues in the Industry PESTEL
In this paper, I will use Saputo Inc. as a model to analyze the dimensions of PESTEL that consists of six factors: political; economic; sociocultural; technological; environmental; and legal.
Overview of Saputo Inc.
Saputo Inc. was found by an Italian immigrant Giuseppe Saputo in 1954 as a small cheese store. Today, Saputo Inc. is the biggest food and beverage processor in Canada and the world’s twelfth largest dairy producing company and it produces a wide array of products, including cheese, baked goods, fluid milk, yogurt, and dairy ingredients. Saputo’s home hailed from the region of Quebec and it’s headquarter is located in Montreal.
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