The Fashion Channel

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1. מלאו את הטבלאות ב Exhibit 4 & 5 לצורך חישוב התוצאה הצפוייה לכל תרחיש שוק מטרה במונחי הכנסות מפרסום והכנסה נטו. אנא צרו את הטבלאות בעצמכם, יש להגיש את הטבלאות המודפסות, ובנוסף .HBS

Ad Revenue Calculator|  |  |  |  |
 | Current| 2007 Base| Scenario 1| Scenario 2| Scenario 3| TV HH| 110,000,000| 110,000,000| 110,000,000| 110,000,000| 110,000,000| Average Rating| 1.00%| 1.00%| 1.20%| 0.80%| 1.20%|

Average Viewers (thousand)| 1,100| 1,100| 1,320| 880| 1,320| Average CPM| $2.00 | $1.80 | $1.80 | $3.50 | $2.50 |
Average Revenue/ Ad Minute| $2,200| $1,980| $2,376| $3,080 | $3,300 | Ad minutes/Week| 2,016| 2,016| 2,016| 2,016 | 2,016 | Week/ Year| 52| 52| 52| 52| 52|
Ad Revenue/ Year| $230,630,400 | $207,567,360 | $249,080,832 | $322,882,560 | $345,945,600 | Incremental Programming Expense|  | | | $15,000,000| $20,000,000|

Average Viewers = TV HH * Average Rating / 1000
Average Revenue/ Ad Minute = Average Viewers * Average CPM
Ad Revenue/ Year = Average Revenue * Ad minutes in Week * 52

TFC Estimated Financials for 2006 and 2007|
 | 2006 Actual| 2007 Base| Scenario 1| Scenario 2| Scenario 3| Revenue|  |  |  |  |  |
Ad Sales| $230,630,400 | $207,567,360 | $249,080,832 | $322,882,560 | $345,945,600 | Affiliate Fees| $80,000,000 | $81,600,000 | $81,600,000 | $81,600,000 | $81,600,000 | Total Revenue| $310,630,400 | $289,167,360 | $330,680,832| $404,482,560| $427,545,600 |  |  |  |  |  |  |

Expenses|  |  |  |  |  |
Cost of Operation| $70,000,000 | $72,100,000 | $72,100,000 | $72,100,000 | $72,100,000 | Cost of Programming| $55,000,000 | $55,000,000 | $55,000,000 | $70,000,000 | $75,000,000 | Ad Sales Commissions| $6,918,912 | $6,227,021 | $7,472,425 | $9,686,477 | $10,378,368 | Marketing & Advertising| $45,000,000 | $60,000,000 | $60,000,000 | $60,000,000 | $60,000,000 | SGA|...
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