This paper will examine the impact social media has on the organizational behavior of organizations. Social media is an integral part of our professional and personal environments. Nearly every organization has embraced social media into its business development, recruitment, and internal communication. Now that the flood gates have been opened and there is no turning back. Organizations have change as they broaden their horizons, and employees have been required to adapt to new ways of communication. These new ways of doing business have huge effects on organizations’ behavior. One of the major organizational behavior changes is in communication. As an example, this paper will also briefly discuss social media influence in the United States Air Force organizational behavior.
The Effects of Social Media on Workplace Behavior
Social media isn’t really new. It has been around since the first dial up “bulletin board” systems (BBS) of the 1970s and 80s. I remember how thrilled I was to converse in real time text on one a BBS in early 1990. One of my former co-workers introduce me the DOS like interface on the computer, and we would type messages back and forth for hours. The principle of people connecting and interacting online has not changed. But it has exploded with the sophistication of technology. Social medial has revolutionized the way people stay connected with family and friends, and their new virtual friends from around the globe. We stay connected 24/7, at home and at work. Today workers stay in touch with family and friends while at work. Whether they are text messaging (TM), instant messaging (IM), blogging, messaging on Facebook and/or Tweeting, employees are connected. How does this constant connectivity impact the workplace organizational behavior (OB)? What are the positive and negative aspects of social media in the workplace? Both organizational behavior (OB) and social media have increasing gained popularity by organizations. Employers use OB to monitor the heartbeat of their organizations, and they want to know how the effects social media the OB of their organizations. This paper will review research in this area and attempt to answer the questions of the impact social media is having on employees productivity and OB. Social Media
To understand the effect that social media has on the average worker and how it impacts organizational behavior, it is helpful to review the development of social media. People are social beings and have an innate longing to interact with others. This becomes more challenging with the increased work demands and busyness in employees’ lives, and because of this they are seeking ways to squeeze in interactions with their family and friends. Some say that the telephone was the beginning of social media. It enabled people to connect through telephone wires from all over the world, and was the main means of social networking until BBS. The first BBS was launched on February 16, 1978 by Ward Christensen, an IBM mainframe programmer, along with Randy Suess developed Computerized Bulletin Board System (CBBS) during a snowstorm in Chicago (Zetter, 2005). Within a couple of years, CBBS had more than 11,000 users from all over the world, and by 1992 there were 45,000 operational BBSs in the United States (Smart Computing® Encyclopedia, 2012). Fast forward 34 years by flashing past the launchings of GeoCities in1995, SixDegrees.com in1997, Blogger in1999, Friendster in 2002, LinkedIn and MySpace in 2003, Facebook in 2004,Yahoo and Twitter in 2006, just to name a few (Morrison & Foerster, 2011). In 2008, Facebook surpassed MySpace in popularity, and now has over 901 million users (Hachman, 2012). Corporations, government agencies, small business and non-profit entities have also embraced social media for many obvious reasons. Over the past few years, organizations have or are in the process...