The Effects of Advertising
The Effects of Advertising
Advertising is considered a paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, time shifted advertising, underwriting, and sales promotion. Every major medium is used to deliver these messages such as the television, radio, movies, magazines, newspapers, the internet, and billboards. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, and the sides of buses, or heard in telephone hold messages or in-store PA systems nearly anywhere a visual or audible communication can be placed. (Wikipedia, 2006) Advertising can be persuasive and also informational. Advertising is used to influence the thought patterns of society. It is a part of everyday life with almost everything that people do.
In this paper I will discuss some of the effects of advertising in our society today within print media. Every time we may open a newspaper, a magazine, pick up a pamphlet , drive down a local highway, or drive through a rural neighborhood , we see ads that are promoting almost identical products spending huge amounts of money in order to convince us to buy their brands. If we are bombarded by the same ads over and over again, we eventually may decide to look into that advertisement a little deeper, even if that ad was advertising something that you wouldn't have thought twice about. We drive down our local highways everyday and see billboards advertising a variety of things that we may or may not need. When we go to the doctor's office, we are bombarded with all sorts of pamphlets that advertise things that we probably never even heard of, but yet it becomes an interest to us. We go grocery shopping at the market and see ads posted all over the entrance of the market and sometimes even at the exit door. Some of us read newspapers on a regular basis just so we can
Advertising is considered a paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, time shifted advertising, underwriting, and sales promotion. Every major medium is used to deliver these messages such as the television, radio, movies, magazines, newspapers, the internet, and billboards. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, and the sides of buses, or heard in telephone hold messages or in-store PA systems nearly anywhere a visual or audible communication can be placed. (Wikipedia, 2006) Advertising can be persuasive and also informational. Advertising is used to influence the thought patterns of society. It is a part of everyday life with almost everything that people do.
In this paper I will discuss some of the effects of advertising in our society today within print media. Every time we may open a newspaper, a magazine, pick up a pamphlet , drive down a local highway, or drive through a rural neighborhood , we see ads that are promoting almost identical products spending huge amounts of money in order to convince us to buy their brands. If we are bombarded by the same ads over and over again, we eventually may decide to look into that advertisement a little deeper, even if that ad was advertising something that you wouldn't have thought twice about. We drive down our local highways everyday and see billboards advertising a variety of things that we may or may not need. When we go to the doctor's office, we are bombarded with all sorts of pamphlets that advertise things that we probably never even heard of, but yet it becomes an interest to us. We go grocery shopping at the market and see ads posted all over the entrance of the market and sometimes even at the exit door. Some of us read newspapers on a regular basis just so we can