The Effectiveness of the Communication Process of Prime Bank Limited, Bangladesh

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CHAPTER 1:

I TRODUCTIO

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The Effectiveness of the Communication Process of Prime Bank Limited

1.1 ORIGI OF THE REPORT
This report on “The Effectiveness of the Communication Process of Prime Bank Limited” has been assigned to us by our respective course teacher Mr. SM Arifuzzaman. He assigned this report on December 05, 2008. He also mentioned the process of preparing this report at that time. The submission date had been mentioned as January 11, 2009.

1.2 OBJECTIVE OF THE REPORT
Objectives are considered as the first step of achieving any target. Without objective any work does not get importance.

Main objective: Study and analyze the different communication medium of Prime Bank Limited

Secondary objective: To understand business and the management pattern of the organization. To have practical knowledge about the application of communication process.

To use the correct process of communication in our practical life.

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The Effectiveness of the Communication Process of Prime Bank Limited

1.3 SCOPE OF THE REPORT
Scope means the area of action. The scope was clearly specified. Our target was to find out the Communication process of Prime Bank Ltd. So to make a good report we surveyed Khulna & Jessore branches of the respective bank. By doing this we tried to find out the following information:-

Forms of communication process Communication medium Use of technologies Specialized communication tools or software

1.4 LIMITATIO
Though we are lucky enough to get a chance to prepare a report, but to make the report we have faced a lot of limitations. These limitations are stated below:-

Limitations related with the companies: The employees of the banks were too busy of there work. For this, they did not sufficient time to fulfill my queries. We had wait for a long time to talk to the head of the bank due to the complexity of his time shortage.

Unwillingness of the officials to give information. In some cases many employees do not know the right information regarding their bank. Limitations related to us: Lack of experience of preparing report Limitation of supporting tools for my survey Shortage of time.

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The Effectiveness of the Communication Process of Prime Bank Limited

1.5 METHODOLOGY
To prepare a report a proper methodology is always necessary. In this manner We have systematically followed the following steps:-

IDE TIFICATIO OF THE PROBLEM

Developing a standard questionnaire for survey

Survey the bank using the questionnaire

Collecting data

ASSEMBLI G OF DATA

A ALYSIS OF DATA

GE ERALIZATIO S A D I TERPRETATIO

PREPARATIO A D SUBMISSIO OF THE REPORT

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The Effectiveness of the Communication Process of Prime Bank Limited

CHAPTER 2: REPORT BODY

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The Effectiveness of the Communication Process of Prime Bank Limited

2.1 BACKGROU D OF PRIME BA K LIMITED
In the backdrop of economic liberalization and financial sector reforms, a group of highly successful local entrepreneurs conceived an idea of floating a commercial bank with different outlook. For them, it was competence, excellence and consistent delivery of reliable service with superior value products.

Accordingly, Prime Bank Ltd. was incorporated in Bangladesh under the COMPA ACT 1994.

IES

The bank started its operations on 17 April 1995 with an authorized capital

of Tk 1,000 million divided into 10 million ordinary shares of Tk 100 each. Initially, the paid up capital of the bank was Tk 100 million fully subscribed by its 22 sponsors. The sponsors are reputed personalities in the field of trade and commerce and their stake ranges from shipping to textile and finance to energy etc.

As a fully licensed commercial bank, Prime Bank Ltd. is being managed by a highly professional and dedicated team with long experience in banking. Prime Bank Ltd. has already made significant progress within a very short period of its existence. The bank has been graded as a top class bank in...
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