Iibm Sem Ii - Business Communication

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IIBM Institute of Business Management
Examination Paper MM.100

Business Communication

Section A: Objective Type (30 marks)
This section consists of multiple choices and Short Notes type questions. Answer all the questions.
Part one questions carry 1 mark each & Part Two questions carry 4 marks each. Part one:
Multiple choices:

1. __________is an essential function of Business Organizations: b. Communication

2. Physiological Barriers of listening are:
a. Hearing impairment

3. Which presentation tends to make you speak more quickly than usual? b. Oral

4. What is the main function of Business Communication:
c. Persuasion

5. The responsibilities of the office manager in a firm that produces electronics spares is: d. All of the above

6. Labov’s Storytelling Model based on:
a. Communication through speech

7. Diagonal Communication is basically the:
b. Communication between the CEO and the managers

8. How to make Oral Communication Effective?
d. All of the above

9. Direct Eye contact of more than 10 seconds can create:
a. Discomfort & Anxiety

10. Encoding means:
a. Transmission

Part Two:

1. Define Communication. How can you classify Communication? 2. Explain ‘Space Language’.
3. Differentiate between good listeners and bad listeners.
4. What are the different types of Business Reports?
5. What is Synopsis?

1. Define Communication. How can you classify Communication? Communication may be defined as interchange of thought or information between two or more persons to bring about mutual understanding and desired action. It is the information exchange by words or symbols. It is the exchange of facts, ideas and viewpoints which bring about commonness of interest, purpose and efforts. American Management Association defines, ‘Communication is any behaviour that results in an exchange of meaning’ Classification of Communication

(1) Written communication
(2) Oral / Verbal Communication
(3) Non-Verbal Communication

(1) Written Communication:
When information, ideas, or feelings exchange in written form, that is know as written communication. Written communication has it’s own importance and for some particular purposes it has no other alternatives.

(2) Oral / Verbal Communication :
It is a process of communication through words. Verbal communication consists of words arranged in meaningful patterns. Oral communication normally takes place in a face to face situation. It may be formal or informal.

(3) Non-Verbal Communication :
Communication without using words or writings known as non-verbal communication. In other words, non-verbal communication means communication through physical movements and facial expressions. Gestures, posture, eye movements, etc. are examples of non-verbal communication. 2. Explain ‘Space Language’?

Space language refers to the gap between the sender and the receiver. The study of how we communicate with the space around us is called proxemics or space language. Depending upon the distance between the sender and the receiver the space sender and the receiver the space language can be identified as follows: Intimate – Physical contact to 18 inches.

Only very special people enter this area. This space is suitable for highly confidential conversation decision regarding sensitive matters. Personal – 18 inches to 4
Normal conversation takes and communication is more relaxed and casual. Social – 4 feet to 12 feet
This space is used mainly for formal purposes and the relationship within this circle is more of an official nature. Here, communication is dominated by reason and planning for the business Public – 12 feet and above

Occasion here may be to make important announcements or to address a large number of people. 3. Differentiate between good listeners and bad listeners.

good listeners

bad listeners

Oppotunizes, asks, “what is in it for me?”

Tunes out dry subjects

Fights or avoid distractions

Is easily...
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