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The Business Value of Information Systems. Case Study: Amazon.Com

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The Business Value of Information Systems. Case Study: Amazon.Com
THE BUSINESS VALUE OF INFORMATION SYSTEMS
CASE STUDY: AMAZON

Isabel Maria Arroyo Moreno
Business Information Technology Module

BSc Business Management with HR
Greenwich School of Management, University of Plymouth (London)
Submission date: 8th December 2011
Word count: 2.776

Table of Contents
Executive Summary 4
The Business Value of Information Systems 5
Introduction 5
Business Value of Information 5
Business Information Management through Information Systems 6
The Value of Information Systems 6
Customer Relationship Management (CRM) Systems 6
Enterprise Resource Planning (ERP) Systems 7
Supply Chain Management (SCM) Systems 8
Information Systems and the Changing Business Environment 8
Amazon.com Information Systems 10
Introduction 10
Amazon.com’s Information Systems Value 10
Amazon’s Customer Relations Management (CRM) system 11
CRM System Business Value 11
Amazon’s Enterprise Resource Management (ERP) System Value 13
Amazon.com’s Supply Chain Management (SCM) system 13
Amazon.com’s SCM system Value 13
Amazon IS and the external changing environment .........................................................................15
Conclusion.............................................................................................................................................16

Executive Summary

Business information management requires the use of information systems, which make possible the conversion of data into useful information to be used by decision makers in organisations (Chaffey, 2004) The acquisition and further deployment of such systems requires organisations to make expensive investments prior to know whether they are going to produce the desired business improvements. Therefore, delivering value for money from information systems investments has become a very serious issue for many organisations. There are several examples in both the private and public sector of expensive failures, but there are fewer
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