Terry Cannon Mba

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Case Study: Terry Cannon, MBA

As the business world continues to evolve and change with improved technology, more money is being spent to develop robust IT departments to meet the needs and myriad of challenges faced on a daily basis. Companies both large and small are able to access markets across many different boundaries through the internet or other means of communication. Managers in today’s work environment must be able to make decisions based on awareness of all aspects affecting the decision making process, to include IT. Failure to understand the importance of information systems and the impact it has in all aspects could be detrimental to the profit of a company. (Pearlson et al, 2010). Terry Cannon began work as a business consultant with Impressive Consulting Group (ICG) after graduating with a degree in business and marketing. He then completed a standard two year MBA program and worked as an intern with MFG Corporation. It was with MFG that he worked with their Web Marketing group in hopes of gaining more understanding of internet technologies. Upon his completion of graduate school, Terry had three lucrative job offers and knew he had to make the best decision. Terry also knew that each position would require him to have a strong knowledge base in information systems so that he could be best prepared to give the best advice toward making sound business decisions. His first job opportunity was to return to ICG as a consultant. In this position, he would be working with clients in helping them develop a strong marketing strategy. The strategy would include an internet presence. For Terry to be successful in this arena, he must have a good understanding of the world wide web, web based programming, and e-Commerce. He must be able to take the concept of what the clients are looking for and present it to software developers so that the finished product meets the client’s intent. For the ICG position, Terry could become more...
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