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The Body Shop

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The Body Shop
THE BODY SHOP GLOBAL STRATEGIES AND RECOMMENDATIONS ON HOW TO IMPROVE THEM

Table of Content

I. Executive Summary of The Body Shop

II. Introduction

III. SWOT Analysis of The Body Shop

IV. PEST Analysis of The Body Shop

V. Porter’s Five Forces

VI. EVR Congruence

VII. Recommendation

VIII. Conclusion

IX. References

I. Executive Summary

The Body Shop International PLC (Body Shop) is one of the largest cosmetics companies in the world with 2,400 stores in 61 countries and is the second largest cosmetic franchise in the world, following O Boticario, a Brazilian company. It operates a chain of cosmetic stores specializing in skin and hair care products made from natural ingredients. The company offers its products under various categories, which include skin care, bath and body, hair care, products for men, make up and home fragrance products. The Body Shop’s headquartered are located in Littlehampton, England, and was founded by the late Dame Anita Roddick. The Body Shop is now part of the L'Oréal corporate group since March 2006.
The Body Shop is well known for its social and environmental values and campaigns. An example is the community trade reflecting its avowed practice of trading with communities in need and giving them a fair price for natural ingredients or handcrafts they purchase from these often marginalized communities. The chain uses its influence and profits for programs such as Trade Not Aid, aimed at enacting fair labor practices, safe working environments and pay equality. The company produces a wide range of products for the body, hair face, and home. The Body Shop is constantly producing innovative products and improving current products for customer safety and satisfaction.

II. Introduction

The Body Shop is one of the largest cosmetics companies in the world with a presence in over 60 countries spread on all continents. The Body Shop is well known for its social mission,


References: The Body Shop, 2010, online, retrieved on 12 December 2010, from http://en.wikipedia.org/wiki/The_Body_Shop The Body Shop, 2010, online, retrieved on 12 December 2010, from http://www.thebodyshop-usa.com/ Values and Campaigns, online, retrieved 12 December 2010, from http://www.thebodyshop-usa.com/beauty/values?cm_re=Tyra_HolidayPh3-_-Navigation-_-values SWOT Analysis, 2009, online, retrieved on 14 December 2010, from http://www.quickmba.com/strategy/swot/ SWOT Analysis, 2003, online, retrieved on 15 December 2010, from http://www.12manage.com/methods_swot_analysis.html PEST Analysis, 2004, online, retrieved on 15 December 2010, from http://www.quickmba.com/strategy/pest/ Porter’s 5 Forces, 2005, online, retrieved on 1 January 2011, from http://www.businessballs.com/portersfiveforcesdiagram.pdf EVR Congruence, 2010, online, retrieved on 1 January 2011, from http://www.sundayobserver.lk/2010/10/03/fin21.asp EVR Congruence, 2010, online, retrieved on 2 January 2011, from http://www.emeraldinsight.com/journals.htm?articleid=872060&show=html
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