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The Automotive Cluster in Baden-Württemberg, Germany

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The Automotive Cluster in Baden-Württemberg, Germany
European Foundation for the Improvement of Living and Working Conditions

The automotive cluster in Baden-Württemberg, Germany

Introduction Profile of Baden-Württemberg Automotive industry in Germany Baden-Württemberg's automotive cluster Factor conditions Demand conditions Summary and future scenarios Bibliography

This report is available in electronic format only
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Introduction
This report looks at the automotive industry cluster in the German federal state of Baden-Württemberg. It begins with a short profile of Baden-Württemberg and the German automotive industry. This is followed by an analysis of the way that 1 the main trends and drivers for change in2the industry (as identified in the mapping report ) are reflected in the cluster, according to Porter’s ‘diamond model’ . The report concludes with a SWOT analysis, exploring the competitive advantage of the cluster and possible scenarios for the future development of the industry.

Profile of Baden-Württemberg
Baden-Württemberg is the third largest and the third most populated federal state in Germany, with a population of 10.7 million inhabitants and an area of 35,752 km² in 2003. The largest city is Stuttgart with a population of 587,152. Eight other cities have a population over 100,000: Mannheim, Karlsruhe, Freiburg, Heidelberg, Heilbronn, Ulm, Pforzheim and Reutlingen. Other large cities are Esslingen, Ludwigsburg, Tübingen and Villingen-Schwenningen (see Figure 1). Figure 1: Baden-Württemberg and Europe

Source: Baden-Württemberg Agency for International Economic Cooperation (GWZ)

1

MacNeill, S. (et al), Trends and drivers of change in the European automotive industry: Mapping report, European Foundation for the Improvement of Living and Working Conditions, 2004. For an illustration and more detailed


Bibliography: 37 Accenture, Automotive insight: Telematics: Realising the promise for OEMs, Accenture, 2002a © European Foundation for the Improvement of Living and Working Conditions, 2004 19 20 © European Foundation for the Improvement of Living and Working Conditions, 2004 © European Foundation for the Improvement of Living and Working Conditions, 2004
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