Portfolio of automobile market in Germany
Nguyen Nguyen
Portfolio – Case of Germany
Degree Programme in International Business and Marketing Logistics
2013
TABLE OF CONTENT
1 Overview of German Economy
German economy is currently the largest economy of Europe and the fourth of the world, accounts for about one-fifth of European Union GDP. Despite suffering from the economic crisis, German economy has improved noticeably in recent years. The rise of export is the key factor contributes to Germany’s development. The share of export in GDP has rocketed more than double since 1993, from 22% to 51.8% in 2012. The balance between import and export of Germany has been quite stable and sustained in recent years, as proportion of Germany’s export is approximately 8% of the world, while Germany’s import contributes 6% to the world’s, recorded in 2013. Germany was forecasted to be at 0.5% of GDP growth in this year. (DeutscheBank 2013)
2 Germany’s import and export structure
2.1 Germany’s Export
Since the global crisis in 2008, while many countries have been struggling with debt and governmental deficit, German export has significantly grown, enabling this country’s economy to quickly get by the hard time of economic downturn. Despite the sufferings from the effect of debt crisis in Euro zone which marked a downturn in the last quarter of 2012, German export rebounded in 2013 and was forecasted to gain back its growth’s pace in 2014. Performance of German economy, particularly the growth of export, has been the synergy for others in Europe to get by economic crisis.
Germany is currently the world’s third largest exporter and the export leader in Euro zone. Germany’s export of goods and service is worth $1,892.1 billion, contribute 51.8% to GDP in 2012, increase 3.7% from 2011. The share of service export is 16% and goods export is 84%. Goods export is the main platform of Germany economy. Eurozone was the biggest export market of Germany, as more it
Portfolio – Case of Germany
Degree Programme in International Business and Marketing Logistics
2013
TABLE OF CONTENT
1 Overview of German Economy
German economy is currently the largest economy of Europe and the fourth of the world, accounts for about one-fifth of European Union GDP. Despite suffering from the economic crisis, German economy has improved noticeably in recent years. The rise of export is the key factor contributes to Germany’s development. The share of export in GDP has rocketed more than double since 1993, from 22% to 51.8% in 2012. The balance between import and export of Germany has been quite stable and sustained in recent years, as proportion of Germany’s export is approximately 8% of the world, while Germany’s import contributes 6% to the world’s, recorded in 2013. Germany was forecasted to be at 0.5% of GDP growth in this year. (DeutscheBank 2013)
2 Germany’s import and export structure
2.1 Germany’s Export
Since the global crisis in 2008, while many countries have been struggling with debt and governmental deficit, German export has significantly grown, enabling this country’s economy to quickly get by the hard time of economic downturn. Despite the sufferings from the effect of debt crisis in Euro zone which marked a downturn in the last quarter of 2012, German export rebounded in 2013 and was forecasted to gain back its growth’s pace in 2014. Performance of German economy, particularly the growth of export, has been the synergy for others in Europe to get by economic crisis.
Germany is currently the world’s third largest exporter and the export leader in Euro zone. Germany’s export of goods and service is worth $1,892.1 billion, contribute 51.8% to GDP in 2012, increase 3.7% from 2011. The share of service export is 16% and goods export is 84%. Goods export is the main platform of Germany economy. Eurozone was the biggest export market of Germany, as more it
References: Hollensen, S. 2012. Essential of Global marketing. Rotolito Lombarna: Pearson.