Preview

Tesco Key Success Factor

Good Essays
Open Document
Open Document
516 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Tesco Key Success Factor
2e) Key Success Factors
a. Branding and Reputation
Tesco has a really strong brand image compare to other supermarket or grocer market. Their name is strong and more known to the world and this is associated with their good quality, trustworthy goods presented to the customers including implementing the environment of carefully branded packaging and the promotion of an “every penny counts”.
This explained why Tesco is well recognized because they give their best effort to try and satisfy and entertains their customers’ needs. And that is by representing excellent value to their valued customers and automatically received good and high level of reputation to keep for future. Products and services offered in Tesco also have been improved to facilitate better management of product lifecycles in store by restocking or checking availability of products. They also made sure the efficiency of delivering products are according to system and managed well to cater their customers’ needs. By this method, Tesco has successful in gaining customers’ loyalty in them.

b. IT Integration
In the era of advance technology, Tesco has implemented some amount of speed in improving their products, services and also the processes of managing the store. These were all to make everything easier for the staff to handle workload and also to maintain the customers’ satisfaction. They were using the extranet based EDI system with GE Information Systems to basically allow their suppliers to check stock levels using only Web browser. This extranet system helps in a many ways with technology based property information solutions that store, manage and also connect critical data relating to their property portfolio and associated property activities.
Realizing that in today’s world are more challenging and complex to handle and much more difficult to forecast, it is necessary for Tesco to innovate further to able themselves compete and improve their system because for Tesco, operations

You May Also Find These Documents Helpful

  • Powerful Essays

    TESCO's customers want a quality product they can buy for a reasonable price. They want these products to be of good standard because the customer is spending their money on the products. Customers want the money they spend on purchasing these products to be worth it and that the quality they receive from the amount they have paid to be of a good standard.…

    • 851 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Business Unit 1 Assignment 2

    • 3096 Words
    • 13 Pages

    Tesco PLC is a British multi-national grocery and general merchandise retailer. It is the third largest retailer in the world measured by revenues and the second largest measured by profits. It has stores in 14 countries across Asia, North America and Europe and is the grocery market leader in the UK. Tesco has been particularly successful because of its powerful brand. It has a reputation for value, low prices and for being customer focused. Its brand equity and associations have helped the company to expand into new sectors and markets.…

    • 3096 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Unit 3 P1

    • 1803 Words
    • 8 Pages

    “We want Tesco to be the most highly valued business by: the customers we serve, the communities in which we operate our loyal and committed colleagues and of course, our…

    • 1803 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Tesco Coursework

    • 11594 Words
    • 47 Pages

    As part of my Applied Business GCSE, Unit 1 Controlled Assessment I have chosen to study Tesco’s. Tesco Plc is a global grocery and general merchandising retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues (after Wal-Mart and Carrefour) and the second-largest measured by profits (after Wal-Mart). It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK (where it has a market share of around 30%), Malaysia and Thailand.…

    • 11594 Words
    • 47 Pages
    Better Essays
  • Powerful Essays

    Unit 4 P4 Small Business

    • 3701 Words
    • 15 Pages

    Tesco also provide the same products to the customers but at a lower and cheaper price attracting more. Moreover they have a massive product portfolio giving the customers more of a chose. Furthermore they attract to all ages from young children to seniors.…

    • 3701 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Tesco became so successful when they analysed what people were buying and made their own products and lowered the prices. Also, because Tesco try to make their products cheaper than other stores like Asda and Sainsbury’s etc.…

    • 1985 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Tesco realise that there are opportunities to increase sales from customers that are already shopping with their organisation, they can do so by promoting new products into new markets or improving sales within the markets they already serve.…

    • 820 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Tesco ensure they have broad appeal by continually innovating and investing in new lines to increase choice for their finest customers. Tesco’s Finest range are for customers who want something that extra bit special and has proved to be so popular that they now offer…

    • 2807 Words
    • 12 Pages
    Good Essays
  • Satisfactory Essays

    Nowadays, lifestyles have changed, e-shopping becoming a part of our lives. Many customers prefer to e-shopping at home rather than actually go shopping. For fitting this big change, Tesco have own website to doing e-selling. Also Tesco have selling new products and services to combine with e-selling. For example Tesco have broadband services and they sell computer and internet accessories on line or in store.…

    • 600 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Introduction to Tesco

    • 259 Words
    • 2 Pages

    Tesco is the largest British retailer and is also world’s third largest retailer with outlets across Europe, USA and Asia. They come with one purpose which is creating value for money to earn customers’ life loyalty. The business began in 1919, one man named Jack Cohen selling groceries from a stall in the East end of London. He bought surplus stocks of tea from T.E.Stockwell. This company and Cohen combined their names to brand the tea Cohen originally sold- TESCO tea. In 1929, the first Tesco opened in north London.…

    • 259 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    unit 3 distinction 1

    • 1437 Words
    • 5 Pages

    Tesco is a global organisation that is the UK’s top retailer, with over 6000 stores in 14 different countries; its marketing team is massive. Since the organisation began, its awareness and sales have rocketed due to the customer’s value for money so the marketing team have a lot of work to do in non-food, trade services and international.…

    • 1437 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Another corporate strategy that implemented by Tesco is diversification. According to Johnson and Scholes (2003), they believe that when the business environment change, it is necessary for an organization to create new products and services in order to consolidate their market (as cited in Ivory Research, 2009). The top managements of Tesco have to take this strategy seriously, because changing not only can strengthen their competence but also can make thing worst. Diversification need to implement in the right way and right time. For the case of Tesco, they are trying to design different store formats from other hypermarket. This…

    • 358 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    In Tesco it is very important that they meet the needs of their customers as they want their customers to fell they are being cared for and looked after. If customers do not feel this way they will be more inclined to shop elsewhere as it is very important that a customer feels cared for. As Tesco is in competition with other supermarkets, such as Asda, Sainsbury’s and Morrison they have to meet the customers’ needs as if they don’t they may lose the customer to another competitor.…

    • 279 Words
    • 1 Page
    Satisfactory Essays
  • Best Essays

    Tesco is the largest retailer in the UK and the third-large supermarket worldwide with total amount of sales exceeding £19.4 billion in 2010. It was originally specializing in food product, but in recent years it has provided different products and services from clothing, telecoms to financial services. Additionally, Tesco is the most extensive online grocery retailer in the world and it recognizes product images and pack information are essential for online shopping. In recent past, huge development has been made on international strategies. Its store are located in 13 countries and number would be still increasing as it has diverse strategies in order to satisfy different locations. The principle of Tesco is letting customers know they can pick what they want, when and where they want it.…

    • 2503 Words
    • 11 Pages
    Best Essays
  • Good Essays

    In 201l they updated their original strategic objective of developing retailing services into ‘to grow retail services in all our markets’. Today, Tesco Bank is a key part of the potential we see in retail services, generating £1 billion in revenue this…

    • 585 Words
    • 3 Pages
    Good Essays

Related Topics