Technology: The Lifeblood Of Callaway Golf Company

When it comes to the factors contributed to Callaway Golf Company’s success, the tremendous effort it made on updating technology was one thing. With Senior Executive Vice President like Richard Helmstetter, who is the Chief of New Products as well, Research and Development has always been the lifeblood of Callaway Golf Company (CGC). Helmstetter believes that “If you can make something sufficiently good, what it costs doesn’t matter.” CGC was consistently be on the leading position of technology, which differentiated their products from others and led to the results that CGC sold more units of equipment at the higher price than any other of its competitors in the market.
The consumer behavior in golf equipment industry was another factor