TBChap021
Chapter 21
Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
True / False Questions 1.
An action that is legal is always ethical. True False 2.
Most advertisers do not design their messages with the intention to mislead or deceive consumers or run sweepstakes with no intention of awarding prizes. True False 3.
The problem of untruthful or fraudulent advertising and promotion hardly exists in specific areas at the local level such as mail order or telemarketing. True False 4.
The American Advertising Federation requires that members of the team creating ads should be given permission to express internally their ethical concerns. True False 5.
According to the Children's Advertising Review Unit (CARU), parents, and not advertisers, are responsible for protecting children from their own susceptibilities while viewing advertisements. True False 6.
Critics argue that advertising plays a major role in influencing and transmitting social values. True False 7.
There is a general agreement that advertising questions existing stereotypes and creates greater social awareness. True False 8.
Critics argue that a major contributor to materialism is advertising that shows no direct link between the ownership of a product and social acceptance. True False 9.
Those who believe that materialism is a part of the Protestant ethic are likely to deny material possessions as evidence of success. True False 10.
Critics of advertising argue that consumers ignore ads for products and services they do not really need or that fail to interest them. True False 11.
Advertising has been guilty of stereotyping women and ethnic groups in the past and, in some cases, still does so. True False 12.
The decrease in newspaper subscriptions has led some papers to reduce their publication schedules and begin charging or increasing rates for online subscriptions. True
Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
True / False Questions 1.
An action that is legal is always ethical. True False 2.
Most advertisers do not design their messages with the intention to mislead or deceive consumers or run sweepstakes with no intention of awarding prizes. True False 3.
The problem of untruthful or fraudulent advertising and promotion hardly exists in specific areas at the local level such as mail order or telemarketing. True False 4.
The American Advertising Federation requires that members of the team creating ads should be given permission to express internally their ethical concerns. True False 5.
According to the Children's Advertising Review Unit (CARU), parents, and not advertisers, are responsible for protecting children from their own susceptibilities while viewing advertisements. True False 6.
Critics argue that advertising plays a major role in influencing and transmitting social values. True False 7.
There is a general agreement that advertising questions existing stereotypes and creates greater social awareness. True False 8.
Critics argue that a major contributor to materialism is advertising that shows no direct link between the ownership of a product and social acceptance. True False 9.
Those who believe that materialism is a part of the Protestant ethic are likely to deny material possessions as evidence of success. True False 10.
Critics of advertising argue that consumers ignore ads for products and services they do not really need or that fail to interest them. True False 11.
Advertising has been guilty of stereotyping women and ethnic groups in the past and, in some cases, still does so. True False 12.
The decrease in newspaper subscriptions has led some papers to reduce their publication schedules and begin charging or increasing rates for online subscriptions. True