Sexism Against Women
Ever since the 1920’s women were portrayed as the “weaker” gender in advertisements, which still exists today. Even though individuals have a right to advertise in their own way, the world should ban sexist advertising because women have a right to be free from stereotypes and sexist advertising is harmful to society, especially females, by increasing their lack of confidence.
First, most advertisements harm women by generating stereotypes, which construct problems they have to face. Some of the problems that women face would be the lack of confidence, due to the differences in their bodies and what the advertisements display. Olivia Marks conducted research and found out that women can not even go out into public without being embarrassed …show more content…
Advertisers rarely consider the negative effects that their advertisement might have on society. Based on gender sexism in advertisements, “Men are portrayed in advertisements as being hyper masculine. Their appearances are everything society says a man should be, extremely muscular and toned with the abdominal V and no recognizable emotion...These images of both men and women mirror what we are supposed to, and sometimes aspire, to be” (Bush, Nagelberg, Campbell). On the other hand, advertisements of women are shown to how society wants them to look like, but it destroys the purpose of the advertisement. A study from 2011 shows, “What we conclude from this is that popular media outlets such as Rolling Stone are not depicting women as sexy musicians or actors; they are depicted women musicians and actors as ready and available for sex. This is problematic,” Hatton says, “because it indicates a decisive narrowing of media representations of women” (“Study Finds Rise in Sexualized Images of Women”). Advertisements of women do not show who they are as a person, instead show what the business wants society to see. On the other hand, men are shown to be muscular. When advertisements show these differences, people do not examine how equality is not present between men and women in
First, most advertisements harm women by generating stereotypes, which construct problems they have to face. Some of the problems that women face would be the lack of confidence, due to the differences in their bodies and what the advertisements display. Olivia Marks conducted research and found out that women can not even go out into public without being embarrassed …show more content…
Advertisers rarely consider the negative effects that their advertisement might have on society. Based on gender sexism in advertisements, “Men are portrayed in advertisements as being hyper masculine. Their appearances are everything society says a man should be, extremely muscular and toned with the abdominal V and no recognizable emotion...These images of both men and women mirror what we are supposed to, and sometimes aspire, to be” (Bush, Nagelberg, Campbell). On the other hand, advertisements of women are shown to how society wants them to look like, but it destroys the purpose of the advertisement. A study from 2011 shows, “What we conclude from this is that popular media outlets such as Rolling Stone are not depicting women as sexy musicians or actors; they are depicted women musicians and actors as ready and available for sex. This is problematic,” Hatton says, “because it indicates a decisive narrowing of media representations of women” (“Study Finds Rise in Sexualized Images of Women”). Advertisements of women do not show who they are as a person, instead show what the business wants society to see. On the other hand, men are shown to be muscular. When advertisements show these differences, people do not examine how equality is not present between men and women in