Tata Journey

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Executive Summary

The project assigned to us was to study the financial health of any organization in thecountry. We decided to choose one of India’s largest companies in the automobile sector that has rapidly grown over the last few years and a company where leaders like Mr. Ratan Tata, or rather, a company that has been made Mr. Ratan Tata.Through this report, we try and analyze the financial environment in which TATA MOTORS & MARUTI SUZUKI is operating.Through a thorough financial analysis, our aim to understand the financial factors is influencing the company and its decision making. Later, we try and evaluate the various ratios to appreciate their impact on company’s performance over the last 5 years. The financial statements of last 5 years are identified, studied and interpreted in light of company’s performance. Critical decisions of buying and selling of shares has been done by us through Technical analysis. and other current news are analyzed and their impact on the bottom line of the company is assessed

ABOUT TATA MOTORS

Tata Motors Limited (NSE: TATAMOTORS, BSE: 500570, NYSE: TTM) is an Indian multinational automotive corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Tata Motors is India’s largest automobile company, with consolidated net profit of 9,274 crore (US$2.07 billion) in 2010–11. It is the leader in commercial vehicles and among the top three in passenger vehicles. Tata Motors has products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, the world's second largest bus manufacturer, and employs 50,000 workers. Tata Motors has produced and sold over 4 million vehicles in India since 1954. Established in 1945, when the company began manufacturing locomotives, the company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969. Tata Motors is a dual-listed company traded on both the Bombay Stock Exchange and New York Stock Exchange. In 2010, Tata Motors surpassed Reliance to win the coveted title of 'India's most valuable brand' in an annual survey conducted by Brand Finance and The Economic Times. Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune in India, as well as in Argentina, South Africa, Thailand and the United Kingdom.

ABOUT MARUTI SUZUKI

Maruti Suzuki India Limited (NSE: MARUTI, BSE: 532500) is a subsidiary company of Japanese automaker Suzuki Motor Corporation. It is India's largest passenger car company, accounting for over 45% of the domestic car market. The company offers a complete range of cars from entry level Maruti 800 and Alto, to hatchback Ritz, A-Star, Swift, Wagon-R, Estillo and sedans DZire, SX4, in the 'C' segment Maruti Eeco and Sports Utility vehicle Grand Vitara. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India, and on 17 September 2007, Maruti Udyog Limited was renamed as Maruti Suzuki India Limited. The company's headquarters are located in New Delhi. Sanjay Gandhi owned the Maruti Technical Services Limited, which ran into trouble and was liquidated. After the death of Sanjay Gandhi, the Indira Gandhi government assigned a delegation of Indian technocrats to hunt for a collaborator for the project. Initial rounds of discussion were held with the giants of the automobile industry in Japan including Toyota, Nissan and Honda. Suzuki Motor Corporation was at that time a small player in the four wheeler automobile sector and had major share in the two wheeler segment. Suzuki's bid was considered negligible.

PEST ANALYSIS OF TATA MOTORS

POLITICAL

Since Tata Motors operates in multiple countries across Europe, Africa, Asia, the Middle...
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