Tata Indica- Case Study
COMPANY PROFILE
Inception
Tata Motors Limited is India 's largest automobile company, with revenues of Rs.
24,000 crores (USD 5.5 billion) in 2005-06. By far it is the leader in commercial vehicles in each segment. It is also the second largest in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segments. The company is the world 's fifth largest medium and heavy commercial vehicle manufacturer.
Established in 1945, Tata Motors ' presence indeed cuts across the length and breadth of India.. The company 's manufacturing base is spread across
Jamshedpur, Pune and Lucknow, supported by a nation-wide dealership, sales, services and spare parts network comprising over 2,000 touch points. Close to 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954.
The foundation of the company 's growth over the last 50 years has been a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through R&D. Established in
1966, the company 's Engineering Research Centre, with 1,400 engineers and scientists, has developed pioneering technologies and products. Today the company has R&D centers in Pune, Jamshedpur, Lucknow, in India. And not only this, it also has R&D centers in South Korea, Spain, and the UK.
The pace of new product development in Tata Motors has quickened. In 2005, the company created a new segment by launching the Tata Ace, India 's first indigenously developed mini-truck. The years to come will see the introduction of several other innovative vehicles, all rooted in emerging customer needs.
Besides product development, the R&D centers of the company are also focusing on environment-friendly technologies in emissions and alternative fuels.
GLOBAL PRESENCE
Today, Tata branded vehicles can be seen in several countries like Europe, Africa, the Middle East, Australia, South East Asia and South Asia. So,
Inception
Tata Motors Limited is India 's largest automobile company, with revenues of Rs.
24,000 crores (USD 5.5 billion) in 2005-06. By far it is the leader in commercial vehicles in each segment. It is also the second largest in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segments. The company is the world 's fifth largest medium and heavy commercial vehicle manufacturer.
Established in 1945, Tata Motors ' presence indeed cuts across the length and breadth of India.. The company 's manufacturing base is spread across
Jamshedpur, Pune and Lucknow, supported by a nation-wide dealership, sales, services and spare parts network comprising over 2,000 touch points. Close to 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954.
The foundation of the company 's growth over the last 50 years has been a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through R&D. Established in
1966, the company 's Engineering Research Centre, with 1,400 engineers and scientists, has developed pioneering technologies and products. Today the company has R&D centers in Pune, Jamshedpur, Lucknow, in India. And not only this, it also has R&D centers in South Korea, Spain, and the UK.
The pace of new product development in Tata Motors has quickened. In 2005, the company created a new segment by launching the Tata Ace, India 's first indigenously developed mini-truck. The years to come will see the introduction of several other innovative vehicles, all rooted in emerging customer needs.
Besides product development, the R&D centers of the company are also focusing on environment-friendly technologies in emissions and alternative fuels.
GLOBAL PRESENCE
Today, Tata branded vehicles can be seen in several countries like Europe, Africa, the Middle East, Australia, South East Asia and South Asia. So,