Target Corporation Swot Analysis

The Target Corporation is an upscale retail store. Their slogan “Expect More-Pay Less”, lends itself to their belief that they offer high quality and trendy products at a reasonable discount price. Target also has expanded its store into an online store Target.com, the Super Target which offers groceries. The Target store has much strength that makes it stand apart from other super discount retail stores. I looked into these strengths, along with weakness, through research material and surveying their targeted market customers. I wanted to learn just what it was Target has done to market themselves throughout their growth as a company, what it was that has made them so successful throughout the years. Through this knowledge it is able to see just what makes Target so special as well as what they should do to continue this success and to make their customers happy.
Today Target is the number five retail store in America, there are 1,744 stores across America. Target consumers when surveyed said that they would like to see more items in the grocery food area. Right now there are over 187 Super Targets. Target is continuing to convert many of their stores into Super Targets, which offer a full grocery area. They also operate 25 distribution centers and 4 import warehouses, with 352,200 employees. Over all their logo the Target “bulls-eye” is recognized by 96% of Americans, and 100% of the consumers I surveyed. Target has a great deal of competition, the largest competitor is Wal-Mart. They are also in completion with many companies that are overseas and online, because right now Target store is only available in the States. They continue to stay competitive because they maintain and further develop their brands and designs in order to offer trendy