Taco Bell

Topics: Fast food, Taco Bell, Mexican cuisine Pages: 10 (2878 words) Published: March 1, 2013

Taco Bell

This world-known chain of restaurants provides you a great opportunity to open your own restaurant in Russia. We like to present our franchise on International Fast Food Fair 2013 (IFFF) which takes place in Moscow during the dates 18.03.2013-20.03.2013. The administration of this fair expects to see more than 4500 people so, it’s great opportunity for us to attract the attention of customers.

First of all I’d like to talk briefly about this company and why opening Taco Bell is a great chance for you. Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., they serve a variety of Tex-Mex foods including tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "Value menu" items. Taco Bell serves more than 2 billion customers each year in more than 5,800 restaurants in the U.S., more than 80 percent of which are owned and operated by independent franchisees. Taco Bell was named Prime Site Award Winner in the West region, among such prestigious facilities as: the Staples Center in Los Angeles, the HP Pavilion in San Jose, American Airlines Center in Dallas and the Tacoma Dome in Tacoma, to name a few. “This award is a credit to the hard working staff of Taco Bell Arena at Boise State University, and their dedication to delivering the best possible event experience for our clients and patrons”, said Lisa Cochran, Executive Director of Taco Bell Arena at Boise State University. Also during the years 2006-2012 there were such awards as: - Best fast-food service

- Best fast-food meet quality
- Best fast-food franchise
As you can see, Taco Bell is a great choice to start your own business. The restaurants have already been opened in Australia, Canada, China, Cyprus, Spain, Greece, Island, France, Poland, South Korea and in many other. And Taco Bell offers you to buy our franchise in Russia. Why in Russia?

Russia has very good requirements for opening a Mexican food restaurant. Do you know the main ingredients of the Mexican food? They are tomato, pepper, maize, beef, fish, cereals, beans and haricot. All this products are cultivated in Russia. The total area of cultivated land in Russia was estimated as 1,237,294 km2 in 2011, the second largest in the world. In 1999–2011, Russia's agriculture demonstrated steady growth, and the country turned from a grain importer to the third largest grain exporter after EU and USA. The production of meat has grown from 6,813,000 tons in 1999 to 10,831,000 tons in 2011, and continues to grow. With access to three of the world's oceans—the Atlantic, Arctic, and Pacific—Russian fishing fleets are a major contributor to the world's fish supply. The total capture of fish was 5,191,068 tons in 2011. Both export and import of fish and sea products grew significantly in the recent years, reaching correspondingly $4,415 and $4,036 million in 2011. So, in this case you will not face the lack of products. You won’t have to buy ingredients in other countries and export them. You will never pay double price for the products. All that you need is easily accessible. From this point of view, Russia is a perfect place to open a Mexican restaurant.

The second reason why it is necessary to choose this country is the popularity of the Spanish language and Latin American/Spanish culture. In many other countries as well, in the 21st century, the learning of Spanish as a foreign language has grown significantly because of the growing population demographics and economic performance of numerous Spanish-speaking countries such as Chile, Peru, Colombia, and Mexico. Nowadays, Spanish is the most popular language in Russia for studying. People in this country, especially girls, think that it is in fashion to study it. Spanish language in Russia resembles situation with iphone. There are thousands of different mobile phones but you choose iphone because...
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