Hello Mariah, Great post this week describing low-cost provider strategy, broad differentiation strategy and focused low-cost strategy. I enjoyed reading your discussion comparing Verizon and AT&T services. I remember about 10 years ago or maybe longer when AT&T came out with U-verse service and I absolutely loved the feature of watching your recorded shows on any TV. I have Verizon service through my work and they do have the good coverage nationwide compared to Sprint. My wife has Sprint and many areas including in the Kitchen she gets drop calls or no signals and she will use my phone for texting/phone calls. There is one thing I like about Sprint is unlimited data plan at a reasonable price with no hidden fees. I agree with you that…
1. (TCO B) Your company has developed a new educational electronic game. Your target market is 4-6 year old children. What research methods would you use to test this product concept? Choose at least three methods that you believe will provide valuable information, and describe your research strategy. (Points : 25)…
T-house has a plan to expand around Melbourne area to be well-known among group of target customer. Also, product line expansion is considering to meet the new target which is baby clothing.…
1. What type of information is available on the AMA website to assist students in planning their careers and finding jobs? AMA distributes Self-Study programs, developed by business and education experts, which gain recognition from the Regents of the University of the State of New York as an educational institution in 1973. Plans your career for over 65 skill-building courses in 20 subject areas including Supervision, Human Resources, Communication, Leadership, Finance, and Management. They also have job listings on their career page that would benefit students in the cities of Chicago, New York, Saranac Lake, and Arlington.…
This form must be signed by all group members to signify their contribution to this group assignment. It should be submitted with the completed group assignment.…
* - those people that it is likely to influence (Hansen beverage company v bickfords 2008)…
I'm a little toddler short, not stout, feel my jumper, soft, no doubt...When I get all dirty, hear me shout: "get the box of liquitabs out "…
Exploratory research is conducted to clarify ambiguous problems. Management may have discovered general problems, but research is needed to gain better understanding of the dimensions of the problems. Exploratory studies provide information to use in analyzing a situation, but uncovering conclusive evidence to determine a particular course of action is not the purpose of exploratory research. Usually, exploratory research is conducted with the expectation that subsequent research will be required to provide conclusive evidence, It is a serious mistake to rush into detailed surveys before less expensive and more readily available sources of information have been exhausted.…
The four main cell phone companies in the United States, Verizon, T-Mobile, Sprint, and AT&T, have long competed against each other for customers. Verizon is the company who first featured “colorful balls” in their ads to show how they tested against their competitors. Since then, Sprint has released one commercial and T-Mobile has done three commercials rebutting Verizon’s original one. In 2013, T-Mobile launched their “UN-carrier” marketing movement, which changed the face of mobile phone plans. The latest T-Mobile ad, titled “Ballogize” and starring Steve Harvey, is a continuation of this movement. Steve Harvey’s presence in this commercial shows that he is capable of poking fun at himself for his recent Miss Universe mistake. T-Mobile’s…
Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. It is a temporal version of price discrimination/yield management. It allows the firm to recover its sunk costs quickly before competition steps in and lowers the market price.…
Psychographic Segmentation: Psychographics is the science of using psychology and demographics to better understand consumers. In psychographic segmentation, buyers are divided into different groups on the basis of psychological/personality traits, lifestyle, or values.…
T.J. Maxx is an off-price retailer that specializes in offering brand name and designer fashions at prices that are normally 20%-60% off the department store price. As defined by their document “Background Information” on their website, off-price retailing is, “brand-name merchandise at great values, opportunistic buying, substantially lower prices than department and specialty store regular prices, rapidly changing assortments, aggressive inventory management, and low cost structure”. T.J. Maxx offers many different types of merchandise in its stores, such as men’s, women’s, and children’s apparel, beauty products, accessories, shoes, and home goods. Each T.J. Maxx has deliveries made with new merchandise several times a week, and new products are added to the floor almost daily. Since new merchandise comes in so frequently and the same things are rarely re-stocked twice, T.J. Maxx prides itself on giving its customers the “treasure hunt” shopping experience. There are currently over 1,000 stores in 49 states and Puerto Rico, and the chain continues to expand. (How We Do It).…
For many a product is simply the tangible, phsysical entity that they may be buying or selling. You buy a new car and that's the product - simple! Or maybe not. When you buy a car, is the product more complex than you first thought? In order to actively explore the nature of a product further, lets consider it as three different products - the CORE product, the ACTUAL product, and finally the AUGMENTED product.…
However, marketing may lead consumers to realize a need that might have previously gone unnoticed. Perhaps a need or want was not realized until that product or service came along. For example, nearly everyone feels they need a cell phone now, but this need is a recent trend. Ten years ago many of the same consumers that would now likely feel that they need a cell phone might have claimed that they had no real use for one. Sometimes making people aware of what they are missing can influence a future demand for a product.…
Choose one Hong Kong Company to discuss its segmentation, targeting and positioning (STP). Do you think the business is successful or not? If the business is successful, can it be better? If not successful, please suggest alternate STP and justify your argument.…