| Coffee Bean
| * It is a profitable organization * It is a global coffee brand built upon a reputation for fine products and service. * It has the honor of the Fortune Top 100 Companies to Work for in 2005. * It has strong ethical values and ethical mission statement.
| * Company’s marketing strategy * Company’s franchise practice * Intelligence of leader * Company’s business strategy * Outstanding quality of input and output * Experience and innovation * Community involvement
| W. (Weakness)
| * They remain vulnerable to the possibility that their innovation of product may falter over time.
| * Target market characteristics * Franchisee’s policy
| O. (Opportunity)
| * New products and services can be retailed in their cafes, such as Fair trade products. * They have the opportunity to expand its global operations. * Co-branding with other manufacturers of food and drink and brand franchising to manufacturers of other goods and services.
| * Market potential * Changing of lifestyle
| T. (Threat)
| * Who knows if the market for coffee will grow and stay in favour with customers, or whether another type of beverage or leisure activity will replace coffee in the future? * Starbucks are exposed to raises in the cost of coffee and dairy products. *
| * Competition * Enthusiasm of health consciousness * Host country risk management
1) We can say that Starbucks Corporation is a very profitable organization, it earn in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year. Coffee Bean as compared, do not have that much franchise stores like Starbucks because they are not that profitable. 2) The Starbucks organization has strong ethical values and an ethical mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business.' They wish...
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