Swot: Coffee and Starbucks Global Quest

Topics: Coffee, Coffeehouse, Pike Place Market Pages: 4 (1146 words) Published: July 28, 2012
SWOT Analysis

Watch the video, How to Perform a SWOT Analysis, and then conduct a SWOT analysis using the Starbucks’ Global Quest 2006: Is the Best Yet to Come? Case provided in the Course Materials section.

The analysis should address the components of the organization’s environment (internal strengths and weaknesses, and external opportunities and threats), alternatives to consider, and your assessment of the quality of the decision made by the company and/or your recommendation(s) for improvement.

(NOTE: This will become part of your final paper.) Your paper must be four to five pages in length, incorporate at least two resources from the University’s Online Library collection, and be formatted according to APA style as outlined in the approved APA style guide.

How to make SWOT work.

S – strengths….capitalize
W – weaknesses….shorten it
O – Opportunities….invest
T – Threats…indentify

“Internal”| “External”|
S – Strengths (capitalize it)| O – Opportunities (invest)| | |
W – Weaknesses (shore it up)“area of opportunity”| T – Threats (indentify it)| Must create data for SWOT based on consumers feedback (surveys, focus groups) employee information (employee survey) capabilities (we have in strengths and weaknesses) resources (money, brand, building access) and process (things that we do internal that are great and not great. | Secondary data that tells us something about our environment (environment meaning mortgage rates, interest rates, data that in packs our business) industry data (what’s happening) competitive data.Some consumer’s feedback that deal with opportunities and threats.|

Internal is what we can control
External is what we cannot control but we can in pack.

Create a list (from external) of ideas that become goal statements (meaning prioritizing the list creates goal statements). To create ideas you take your strengths and you match them up with opportunities, or match up weaknesses with strengths....
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