The Tip Top Up Bread got several strengths in the market. Tip Top Up Bread was a 50 years-old brand, its great brand name in Australia with good reputation gain it got a large number of loyal customer, when the Tip Top Company introduce the Tip Top Up Variety in the market, these loyalty customer would willing to try this new product.
It is now the dominating brand selling the nutrition added bread. These monopoly market place make consumers who want to buy nutrition added bread have no choice, but to choose their bread. But at the same time, although the bread is nutrition added, it maintains a competitive price, which is more or less the same as the tradition normal one.
And the product itself is also good enough to make a profit, it can match it core competencies with the market opportunity, the trend of having health product. And the Omega 3 added bread, got no smell and the fishy aftertaste when comparing to the traditional fish oil capsules, which is also rich in Omega 3, the brand soon turn this threat into a opportunity as those children do not like the fishy aftertaste would now have a new choice.
And in the website, CHOICE.COM.AU, the Tip Top Up Bread was being recommended as a good choice for kids, when the website act as a source of indentifying the healthy food that parents would buy for their children, the variety would absolutely increase its sales.
Moreover, it have good place, the Tip Top Up bread are available in most supermarket, Woolworths and Coles and even in some convenient shop, this good distribution of good make it have a higher value in the mind of the customers.
It also got good promotion, there are some creative advertisement for the Tip Top Up Bread which is quite impressive to promote the new series of bread.
Although it is a good idea to add nutrition in the bread, It doesn’t mention where is the nutrition from. Say, the Omega 3, is it get from natural source or artificially made,...