Swot Analysis Of Sas
SAAS
MARKETING FOR CEOS
HOW TO GO TO THE
TOP OF THE
MARKET and stay there
TA BLE OF
CO N T E N T S i 1. Introduction
5. The Story of Shopify
8. Going to Market
9. Know Your Customer
10. Create a Product Your Customers Will Love
11. Create a Company Your Employees Will Love
12. Support Your Customer at All Costs
13. Create a Great Customer Experience
13. Marketing Takeaways
14. Getting to the Top of the Market
16. Early Days - Growth Hacking
17. Inbound Marketing (Content, SEO and Social Media)
19. Display Network Advertising and Retargeting
20. Promotional Campaigns
20. Marketing Takeaways
21. Staying on Top of the Market
22. Marketing Takeaways
23. How Much to Budget for SaaS Marketing?
i
I nt ro duc t io n
If you are a SaaS …show more content…
Instead they were eager to solve a problem. They couldn’t find an easy to use, flexible e-commerce solution for their high-end snowboard business in Ottawa,
Ontario. The pair was frustrated by shopping carts that didn’t allow custom design and integration with other business systems, so why not build one from scratch? An experienced programmer in his own right, Tobias embarked on a journey to reinvent the online store industry.
After a lot of hard work and $450,000 in family and angel funding, Shopify was launched in 2006.
GROWTH OF WORKERS FROM 2008 - 2013
The journey wasn’t easy over the next two years, with Lake leaving and no profits, but the company finally showed a profit in 2008 and in 2010 secured $7 million in Series A funding and grew to 40 employees. Following additional rounds of $15 million in Series B funding in 2011 and $100 million in Series
C funding in 2013, Shopify was off to the races, and the company has since grown to more than 400 employees. In 2014 Shopify claims to have over 100,000 online stores using the software including big brands like
Budweiser, GE, Tesla, Evernote and Amnesty
International. The company anticipates over
$1.5 billion in sales this year, more than doubling its revenues from last
MARKETING FOR CEOS
HOW TO GO TO THE
TOP OF THE
MARKET and stay there
TA BLE OF
CO N T E N T S i 1. Introduction
5. The Story of Shopify
8. Going to Market
9. Know Your Customer
10. Create a Product Your Customers Will Love
11. Create a Company Your Employees Will Love
12. Support Your Customer at All Costs
13. Create a Great Customer Experience
13. Marketing Takeaways
14. Getting to the Top of the Market
16. Early Days - Growth Hacking
17. Inbound Marketing (Content, SEO and Social Media)
19. Display Network Advertising and Retargeting
20. Promotional Campaigns
20. Marketing Takeaways
21. Staying on Top of the Market
22. Marketing Takeaways
23. How Much to Budget for SaaS Marketing?
i
I nt ro duc t io n
If you are a SaaS …show more content…
Instead they were eager to solve a problem. They couldn’t find an easy to use, flexible e-commerce solution for their high-end snowboard business in Ottawa,
Ontario. The pair was frustrated by shopping carts that didn’t allow custom design and integration with other business systems, so why not build one from scratch? An experienced programmer in his own right, Tobias embarked on a journey to reinvent the online store industry.
After a lot of hard work and $450,000 in family and angel funding, Shopify was launched in 2006.
GROWTH OF WORKERS FROM 2008 - 2013
The journey wasn’t easy over the next two years, with Lake leaving and no profits, but the company finally showed a profit in 2008 and in 2010 secured $7 million in Series A funding and grew to 40 employees. Following additional rounds of $15 million in Series B funding in 2011 and $100 million in Series
C funding in 2013, Shopify was off to the races, and the company has since grown to more than 400 employees. In 2014 Shopify claims to have over 100,000 online stores using the software including big brands like
Budweiser, GE, Tesla, Evernote and Amnesty
International. The company anticipates over
$1.5 billion in sales this year, more than doubling its revenues from last