swot analysis
Comparison between Adidas and coke Campaign on tumblr
Adidas launched its soccer Tumblr blog in time for the 2012 UEFA European Championship. The Adidas Football Tumblr page features a crisp, artistic aesthetic with static images and videos (many of which showcase Adidas products). Other features include an informative podcast, pictures of emotional fan reactions, and a tribute to various Adidas players over the years. What others may view as entertaining content or art, we see as an excellent sports marketing and branding decision. With easy sharing options and high-quality content, the Adidas Tumblr campaign is sure to be a success .
Adidas's global brand marketing director-football, Tom Ramsden, described his vision for the Adidas Football blog in a statement: "We will use Tumblr to share unique content with fans; combining material from our vast footballing archive with fresh, new content produced in real time by a lineup of exciting, up and coming producers."
Adidas uses soccer player to attract the target audience showing the video player using tumblr word in their own accent.
Cearting interest in the target audience showing behind the scene looks to make them feel the part of the brand. COKE
World renowned soft drink maker Coca-Cola decided to join Tumblr right before the new year and is wasting no time in putting its newly created presence on the microblogging platform to good use. the company went all in to create what is more than your ordinary Tumblr page but what looks to be a finely crafted social media marketing campaign.
Coca-Cola's new program is built around a Tumblr blog called "Happiness Is," an initiative designed to engage teen users. From the page, the company is sharing Coke-branded content such as photos and clips of previous advertisements, but says it plans to get more interactive by including content from young bloggers.
Coke's Tumblr says it is "sharing Happiness one post at a time."
"That's what the Happiness Is
Adidas launched its soccer Tumblr blog in time for the 2012 UEFA European Championship. The Adidas Football Tumblr page features a crisp, artistic aesthetic with static images and videos (many of which showcase Adidas products). Other features include an informative podcast, pictures of emotional fan reactions, and a tribute to various Adidas players over the years. What others may view as entertaining content or art, we see as an excellent sports marketing and branding decision. With easy sharing options and high-quality content, the Adidas Tumblr campaign is sure to be a success .
Adidas's global brand marketing director-football, Tom Ramsden, described his vision for the Adidas Football blog in a statement: "We will use Tumblr to share unique content with fans; combining material from our vast footballing archive with fresh, new content produced in real time by a lineup of exciting, up and coming producers."
Adidas uses soccer player to attract the target audience showing the video player using tumblr word in their own accent.
Cearting interest in the target audience showing behind the scene looks to make them feel the part of the brand. COKE
World renowned soft drink maker Coca-Cola decided to join Tumblr right before the new year and is wasting no time in putting its newly created presence on the microblogging platform to good use. the company went all in to create what is more than your ordinary Tumblr page but what looks to be a finely crafted social media marketing campaign.
Coca-Cola's new program is built around a Tumblr blog called "Happiness Is," an initiative designed to engage teen users. From the page, the company is sharing Coke-branded content such as photos and clips of previous advertisements, but says it plans to get more interactive by including content from young bloggers.
Coke's Tumblr says it is "sharing Happiness one post at a time."
"That's what the Happiness Is