Swot Analysis Of Samsung Company
INTRODUCTION
GOAL
The goal of SMARTFIT is to revolutionize the way people try on clothes. Even though products are available online, going to a shop, trying on all sorts of clothes is still a process we stick to because we want to make sure that the product suits us perfect.
SMARTFIT will ease the whole process as it will quickly sense all the clothes a person has bought into the fitting rooms through the RFID tags on the clothes. The customer can select the apparel in which they are interested; the screen will show all the available sizes for that product and also the similar kind of clothes too in all the branches of that retail store. If it’s available all they have to do is click on the size of the same apparel or a similar one and the …show more content…
Its primary focus was on trade export, selling fish, vegetables, and fruit to Manchuria and Beijing.
Since then, Samsung has grown to become one of the world's most famed electronics company, making name in field of digital appliances and media, semiconductors, memory, and system integration.
Like its motto, Samsung’s vision is, "Inspire the World, Create the Future. “This new vision is supported by its 3 key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- And to highlight the importance for its core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to bestow a better world and a richer experience for all its customers. By the end of 2020, Samsung is targeting to earn $400 billion in revenue and becoming one of the world’s top five brands. (SAMSUNG, 2017)
PRODUCT RANGE
Samsung unveiled its vision for 2017 at the Consumer Electronics Show 2017
From a new QLED line up, to a dual washer and dryer laundry system, Samsung's first ever gaming laptop and updates to the Gear S3, the South Korean firm announced that it wants to show "how it is reaching higher with a wide range of innovations to provide consumers with their best experience …show more content…
Samsung plans to run a test market survey for 3 months before launching the product where it will install the product for free in selected stores in UAE like Forever 21, Zara, Redtag etc.
At the end of 3 months Samsung will ask for the effect of the product on their sales. Samsung will throw a startup launch party to launch SMARTFIT in front of all the popular retail shops wherein they can have face to face interaction and ask any queries, the cost for the party can round up to AED 13000 (Shen, 2013), flyers will also be distributed to inform all businesses about the details of the new product which will cost approximately AED 500-600(printarabia.ae)
Samsung already owns a domain name hence it will cost around AED 15,000 - 30,000 For a 5 – 10 page basic corporate site to advertise SMARTFIT. (Vyas, 2017) Samsung doesn’t compromise when it comes to advertising and promoting its product. It spent almost 10 billion USD (AED 36730000000) to promote its latest device Galaxy S7 in 2016. (ANI,
GOAL
The goal of SMARTFIT is to revolutionize the way people try on clothes. Even though products are available online, going to a shop, trying on all sorts of clothes is still a process we stick to because we want to make sure that the product suits us perfect.
SMARTFIT will ease the whole process as it will quickly sense all the clothes a person has bought into the fitting rooms through the RFID tags on the clothes. The customer can select the apparel in which they are interested; the screen will show all the available sizes for that product and also the similar kind of clothes too in all the branches of that retail store. If it’s available all they have to do is click on the size of the same apparel or a similar one and the …show more content…
Its primary focus was on trade export, selling fish, vegetables, and fruit to Manchuria and Beijing.
Since then, Samsung has grown to become one of the world's most famed electronics company, making name in field of digital appliances and media, semiconductors, memory, and system integration.
Like its motto, Samsung’s vision is, "Inspire the World, Create the Future. “This new vision is supported by its 3 key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- And to highlight the importance for its core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to bestow a better world and a richer experience for all its customers. By the end of 2020, Samsung is targeting to earn $400 billion in revenue and becoming one of the world’s top five brands. (SAMSUNG, 2017)
PRODUCT RANGE
Samsung unveiled its vision for 2017 at the Consumer Electronics Show 2017
From a new QLED line up, to a dual washer and dryer laundry system, Samsung's first ever gaming laptop and updates to the Gear S3, the South Korean firm announced that it wants to show "how it is reaching higher with a wide range of innovations to provide consumers with their best experience …show more content…
Samsung plans to run a test market survey for 3 months before launching the product where it will install the product for free in selected stores in UAE like Forever 21, Zara, Redtag etc.
At the end of 3 months Samsung will ask for the effect of the product on their sales. Samsung will throw a startup launch party to launch SMARTFIT in front of all the popular retail shops wherein they can have face to face interaction and ask any queries, the cost for the party can round up to AED 13000 (Shen, 2013), flyers will also be distributed to inform all businesses about the details of the new product which will cost approximately AED 500-600(printarabia.ae)
Samsung already owns a domain name hence it will cost around AED 15,000 - 30,000 For a 5 – 10 page basic corporate site to advertise SMARTFIT. (Vyas, 2017) Samsung doesn’t compromise when it comes to advertising and promoting its product. It spent almost 10 billion USD (AED 36730000000) to promote its latest device Galaxy S7 in 2016. (ANI,