Preview

SWOT Analysis Of Nestle

Good Essays
Open Document
Open Document
3446 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
SWOT Analysis Of Nestle
SWOT Analysis of Nestle, the popular food brand
Based in Switzerland, Nestle is the world’s leading health, nutrition and wellness based company. It is also the largest food company in terms of revenue. With 447 factories operating in many countries around the world, the multinational company employs around 333,000 people, and produces a wide range of products, making it one of the most preferred food brands today.
Since its formation, Nestle has made a number of corporate acquisitions and is also listed as the top most profitable corporation in the world. So, keeping these points and impressive figures in mind, let’s do a SWOT analysis of Nestle, to get a better perspective of the strengths, weaknesses, opportunities and threats to this popular food brand.
Strengths
Let’s start with the first step to SWOT analysis of Nestle, which is determining the brand’s strengths:
The business holds the most extensive portfolio of brewery and food products in its sector. With annual earnings of more than $1 billion dollars from its 29 operating brands, and with 8,000 products under the belt, it is far from easy for any corporate to compete against Nestle.
Nestle has one of the most advanced research and design capabilities through which they introduce new products every year giving the brand a huge advantage over its competitors.
The multinational company is successfully operating in more than 100 countries and has an unmatchable distribution channel around the world.
To maintain its leading position in the market, Nestle has not only been forming partnerships with other leading companies, but is also acquiring several others, resulting in remarkable growth.
Nestle is a reputable brand and is well-known almost everywhere, as its products are used by millions of people each day.
Weaknesses
The next step to SWOT analysis of Nestle is its weaknesses:
Perhaps the biggest weakness is their inability to provide consistency in the quality of their food products, as Nestle often has

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Jasper Jones

    • 828 Words
    • 4 Pages

    | Nestle make a wide range of products from bottled water to pet food to breakfast cereals.It’s one of the largest food companies in the world.…

    • 828 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Case Study: Nestle

    • 2440 Words
    • 10 Pages

    145 years since launching its first product, Nestlé has become the world’s largest food company in the world, employing over 250,000 people from more than 86 countries with 511 factories operating in almost every country in the world.…

    • 2440 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Case Study Nestlé

    • 1108 Words
    • 4 Pages

    Nestle is one of the biggest food companies in the world with sales of $47 billion annually. Nestle has undergone through a huge number of transformation throughout the years. (Palmer, Dunford & Akin, 2009). Nestle manufacture product such as different cosmetics and chocolates that has been long known as a worldwide leader in its business.…

    • 1108 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Nestle Change

    • 725 Words
    • 3 Pages

    Nestlé has almost 500 factories around the world and employs more than 200,000 employees worldwide. Nestlé operates in nearly 100 countries across 5 continents and the brand is trusted and confident for its customers to consume.…

    • 725 Words
    • 3 Pages
    Better Essays
  • Powerful Essays

    Kit Kat market research

    • 2652 Words
    • 11 Pages

    On the Other hand in Pakistan Nestlé in future may loose its’ market share because of its competitors high efforts especially on Advertising…

    • 2652 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Nestlé S.A is the world’s biggest food maker in the world (Norton, 2006). The company was founded and headquartered in Vevey in Switzerland. Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company (established in 1866 by brothers G.Page and C.Page), and the Farine Lactée Henri Nestlé Company (founded in 1866 by Henri Nestlé). The company grew drastically during the World War I and after World War II, when Nestlé begun to expand its offerings beyond its condensed milk and infant formula products at the outset (www.nestle.com).…

    • 8628 Words
    • 35 Pages
    Powerful Essays
  • Powerful Essays

    Core Competancy Table

    • 945 Words
    • 5 Pages

    Nestlé is committed to establishing itself as the global leader in health, wellness and nutrition. Its huge R&D capability, combined with its global scale food and beverage operations and its financial ability to undertake major acquisitions, such as Pfizer’s nutritional arm (Cimilluca, Rockoff & Das, 2014) and PamLab USA, could enable the company to become the driving force in the global nutritional arena.…

    • 945 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Nestle SWOT analysis

    • 254 Words
    • 2 Pages

    Nestle SWOT Analysis “SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”…

    • 254 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Marketing Plan of Nestle

    • 9295 Words
    • 38 Pages

    The customers of NPL showed interest on NPL because of trust on Quality of Nestlé, at the heart of which there are qualitative products and its long term commitment to deliver better products to consumers. Being the market leader, the market share of NPL is 78% that is much higher than its competitors. NPL is passing through its Growth stage (of Product Life Cycle) i.e. its sales are increasing tremendously and competitors are entering in the market like Aqua Fina by Pepsi and Askari Waters.…

    • 9295 Words
    • 38 Pages
    Good Essays
  • Powerful Essays

    Nestlé is the world leader in the consumer packaged goods industry. The company operates from its headquarters in Vevey Switzerland. The company produces about 6000 successful and popular brands.…

    • 1360 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Swot Analysis Nestlé - 1

    • 945 Words
    • 4 Pages

    Nestlé provides quality brands and products and line extensions that are well-known, top-selling brands including:…

    • 945 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Nestle should carry on with their partnership activities that will increase their competitive advantage more. However, they shouldn’t venture their business with companies that can’t sustain the pressure of the market and in which waver under the scrutiny of competitors. They should choose qualified companies and companies that show promising performance.…

    • 365 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Nestle SA is a publicly owned company, with subsidiaries across the world. It website addresses in 104 countries. It is also the world largest food and beverage company with $71 billion in annual sales and almost 230,000 employees around the world. It markets some 8000 brands that include instant coffee. Remarkably, its products are sold in every country in the world, including in North Korea.…

    • 2764 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    internal communication.. nestle is a large size multinational company.paul bulcke workf for the position ceo.It operates in more then 194 countries countries in the wordl including Bangladesh. It is a dynamically growing company which employs at the moment 333000 persons all over the world.…

    • 2524 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Management

    • 2460 Words
    • 10 Pages

    Nestle makes its product tastier and healthier choices that help consumer care for themselves and their families. Nestle have the largest Research and Development network of any food company in the world. Behind each of Nestlé’s product there is a team of scientists, engineers, nutritionists, designers, regulatory specialists and consumer care representatives to earn consumer’s trust with safe products of the highest quality.…

    • 2460 Words
    • 10 Pages
    Powerful Essays