Swot Analysis of Icici Bank

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Project on S.W.O.T. analysis of ICICI BANK.


The Bank went on to cross-sell and up-sell its products aggressively, growing into India’s second largest bank. But ICICI was not only looking at banking. In 1993, the company set-up ICICI Securities and Finance Company Limited in a joint venture with JP Morgan, and the same year, it set up ICICI Asset Management Company. This was the just the beginning; several mergers, acquisitions and joint ventures followed ICICI is one of the leading private sector banks in India, which combines financial strength with a reputation for innovation and a universal culture that embraces change.ICICI, a colossal presence on the Indian financial scene, has an element of enormity in all that it does from ambition to projections and achievements. Ranked as the number one bank in India several times, this institution appears virtually unstoppable, but can it, in fact, fall prey to weakness? ICICI’s impressive rise over the last couple decades cannot be denied, but now as the brand starts to over extend with a dizzying array of products and services, one worries that an impressive fall may follow. SWO T Analysis of ICICI Bank.


1) Online Services: ICICI Bank provides online services of all it’s banking facilities. It also provides D-Mart account facilities on-line, so a person can access his account from anywhere he is. [D-Mart is a dematerialized account opened by a salaried person for purchase & sale of shares of different companies.]

2) Advanced Infrastructure: Branches of ICICI Bank are well equipped with advanced technology to provide the customers with taster banking services. All the computerized machines are located in suitable manner & are very useful...
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