SWOT analysis basically entails identifying and outlining the organization’s strong attributes that are helpful to achieving the objectives(strengths); weak attributes of the organization that are harmful to achieving its objectives (weaknesses); external opportune conditions that are helpful to achieving the organization’s objectives (Opportunities); external conditions that are harmful to achieving the organizations objectives(threats). Basically the organization identifies and strategizes on how to use each strength, stop each weakness, exploit each opportunity and defend itself against each threat in order to maximally achieve their objectives.
General Motors Corporation is a global manufacturer, marketer, and distributor of cars, trucks, and parts. The company also engages in the provision of loans and other financial services, including consumer vehicle financing, dealership financing, residential mortgage services, personal and commercial insurance coverage, and more. With regard to the current case study General Motors (K) has various strengths, weaknesses, opportunities and threats as outlined below:-
• Large market share control- the vehicle manufacturing plant in Nairobi assembles a wide range of Isuzu trucks and buses. It is the largest manufacturer of commercial vehicles in the Eastern African region with more than fifteen models. General Motors Corp. (NYSE:GM), the world’s largest vehicle manufacturer, employs about 325,000 people globally. GM has been the global automotive sales dealer since 1931 and today has manufacturing operations in 32 countries and its vehicles are sold in 192 countries. In 2003 it sold nearly 8.6 million cars and trucks, about 15% of the global vehicle market • Quality certification and control- General Motors (K) is certified to ISO 9001:2008 (quality management system) and ISO 1400:2004(environment management system), the best known testimonials to world class quality and environmental standards respectively. GM East Africa also meets Isuzu Japan Manufacturing System Quality Certification and complies with GM Corporation (USA) Corporate Audit requirements. • Branding - General motors has over 30years’ experience in local assembly and service. The manufacturing plant in Nairobi assembles a wide range of Isuzu trucks and buses and is the largest manufacturer of commercial vehicles in the Eastern African region. Vehicles are engineered to suit local operating conditions with up to 50% local content on some models. As such, the General Motors Brand is well rooted not only in Africa but throughout the world with its largest vehicle manufacturer headquarters bases in the USA. • Worldwide Presence - General Motors in general truly has an international presence with factories in Poland, Russia, South Africa, Ecuador, Egypt, Germany, Argentina, Australia, Belgium, Brazil, China, Colombia, South Korea, Spain, Sweden, and Thailand. The company is even in Viet Nam. In addition, it also has assembly, manufacturing, distribution, office and warehousing operations in 55 other countries. • Skilled Personnel – An ultra- modern service Centre with state of the art equipment and skilled personnel provides its customers with additional after-sales service and support. Filed service support is available in the entire Eastern Africa region from GM East Africa and its dealer network. • Technology collaborations- GM has technology collaborations with BMW AG of Germany and Toyota Motor Corp. of Japan, and Vehicle manufacturing ventureswith several automakers around the world, including Toyota Suzuki , shanghai Automotive Industry Corp. of China, AVTOVAZ of Russia and Renault SA of France. • Huge work force and securities of scale- General Motors Corp. (NYSE:GM), the world’s largest vehicle manufacturer, employs about 325,000 people globally. GM has been the global automotive sales dealer since 1931 and today...