Project Cars
Table of Contents Executive Summary: 3 Company overview: 4 Company Analysis Before Bankruptcy (2009): 4 SWOT Analysis: 4 Porter’s Five Forces Analysis: 4 Organizational Structure and Design: 4 GM Culture: 6 GM Goals and Plans: 7 GM Motivational Tactics: 7 Restructuring: 8 Company Analysis After Bankruptcy (2009): 9 SWOT Analysis: 9 Porter’s Five Forces Analysis: 9 Organizational Structure and Design: 9 GM Culture: 10 GM Goals and Plans: 11 GM Motivational Tactics: 11 Technological advancement: 12 Recommendations 12 References: 14
Executive Summary: On June 1st, 2009, General Motors officially declared bankruptcy after having many problems and holding too much debt. The bankruptcy led GM to restructure using the turnaround strategy and build a new company. This report will discuss several dimensions within GM, before and after bankruptcy, including SWOT and Porter’s Five Forces Analysis and other organizational, cultural, and strategic changes.
Company overview:
General motors (GM) is an American multinational automobiles corporation founded in 1908 in Flint. It is one of the largest car manufacturers in the world and its headquarters are speeded through out the United States. GM is known as the sale leader from 77 years till now, and it sells and services under the brand names of Buick, Cadillac, Chrysler, GMC, Chevrolet, Vauxhall, Daewoo Holden, Opel, and Former GM automotive brands include Oakland, Oldsmobile, Pontiac, Hummer, Saab, and Saturn. GM operates in 157 countries and employee 202,000 employees. It also produces cars and trucks in over 31 countries worldwide. As of 2008 GM became the ninth largest publicly traded company in the world, but in recent years the company endured some serious financial troubles, which caused a 38 billion dollar loss in one year. (Thomas)
Company Analysis Before Bankruptcy (2009):
SWOT Analysis:
Porter’s Five Forces Analysis:
Organizational Structure and Design:
Executive Summary: On June 1st, 2009, General Motors officially declared bankruptcy after having many problems and holding too much debt. The bankruptcy led GM to restructure using the turnaround strategy and build a new company. This report will discuss several dimensions within GM, before and after bankruptcy, including SWOT and Porter’s Five Forces Analysis and other organizational, cultural, and strategic changes.
Company overview:
General motors (GM) is an American multinational automobiles corporation founded in 1908 in Flint. It is one of the largest car manufacturers in the world and its headquarters are speeded through out the United States. GM is known as the sale leader from 77 years till now, and it sells and services under the brand names of Buick, Cadillac, Chrysler, GMC, Chevrolet, Vauxhall, Daewoo Holden, Opel, and Former GM automotive brands include Oakland, Oldsmobile, Pontiac, Hummer, Saab, and Saturn. GM operates in 157 countries and employee 202,000 employees. It also produces cars and trucks in over 31 countries worldwide. As of 2008 GM became the ninth largest publicly traded company in the world, but in recent years the company endured some serious financial troubles, which caused a 38 billion dollar loss in one year. (Thomas)
Company Analysis Before Bankruptcy (2009):
SWOT Analysis:
Porter’s Five Forces Analysis:
Organizational Structure and Design:
References: Elliot, H. (2009, April 27). America 's fastest-dying car brands. Retrieved from http://www.forbes.com/2009/04/27/dying-car-brands-lifestyle-vehicles-pontiac.html General motors: A reorganized brand architecture for a reorganized company Lessons from saturn’s fall and gm’s big bailout. (2011, April 17). Retrieved from http://www.thinkingleaders.com/archives/1166 Loomis, C Stenquist, P. (2010, March 2). G.m. goes back to the organizational drawing board. Retrieved from http://wheels.blogs.nytimes.com/2010/03/02/g-m-goes-back-to-the-organizational-drawing-board/ The Nation business