Swot Analysis For Seadogs

At Seadogs, we pride ourselves in our intelligent targeting techniques. Our main target markets are split into 3 segments. First, we target women from the ages of 18-34, who enjoy outdoorsy activities while looking stylish at the same time. Second, kids from the ages of 2-15. Our toddler shoes provide great stability for younger kids learning to walk. Our pre-teen and teen shoes provide fantastic support for growing and developing feet. Lastly, our largest segment is men from the ages of 18-45. These men love to fish and be active outdoors. This is our largest target market because not only can men wear Seadog shoes for pleasure activities but also they can be worn as dress shoes. All segments love the durability and versatility of the shoes.
In the past, the company image has been blemished by attacks from PETA (People for the Ethical Treatment of Animals). In our original company launching advertisement we showed an adorable video of a small dog in a blow up boat. We made sure that our dog was safe and comfortable, and did not put the animal into any harm. However, PETA still felt the need to attack us and highly publicize a campaign regarding the harm of animals in marketing strategies. PETA highly affected our sales in period 7, resulting in a decrease of nearly 60,000 units from the previous period. This made people view are company in different negative ways, but we were able to combat the criticisms with a heart felt apology. The whole situation actually increased publicity towards our
We have to be very conscientious about which opportunities to take because we do not want to spread ourselves too thinly. Major department store, such as Dick’s Sporting Goods, Nordstrom’s, Dillard’s, and Bass Pro Shop, have offered us large shelf space and endorsement within and without the stores. We have taken up all of these offers because it is an easy way to market our shoe, so in the future we plan to continue the relationship with all these stores. Our most recent opportunity is the chance of opening up store front franchises. We are still a little weary of the opportunity because of our success in online and department retail, so we are afraid by opening up storefront signature stores because of the amount of work it would take to train franchise owners, oversee the stores, and meet each stores needs. Looking into the future, this might be a great move for our company in the future, but we are holding off as of right