Swot Analysis Adidas

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SWOT Analysis

Strengths

1. Established brand name – this means that Adidas has already built up a good reputation and it has a large market share within its industry. 2. Good retail links – Adidas has established good links with shops and outlets, which sell Adidas’s products. 3. Established worldwide distribution network – this means that Adidas’s products are shipped to a large number of countries. 4. Famous sports stars advertising products – Adidas has a series of football superstars who wear and advertise their products, including David Beckham, Zinedine Zidane, Stephen Gerrard etc. 5. High level of sales – Meaning Adidas sell a large amount of products. 6. Good reputation for quality – Adidas have built up a good reputation over the years for the quality of their goods. 7. Adidas is a globally know brand name. International Brand awareness and recognition. Popular for sports footwear, clothing and accessories. Adidas is the biggest brand in the sport market, so it enjoys long term relations with the Olympics, FIFA World Cup etc. 8. Diversity and variety in products offered.

9. Adidas is known for its innovative and functional designs. The electronic communication of Adidas is well developed. Its website is also user friendly and promotes business. 10. Large market share (16% of global footwear market). Major sponsor for a number of global sporting events. Purchasing of Reebok.

Weaknesses

1. A large amount of finance is required for research and development of new products, therefore their prices are high, this means that Adidas require a large amount of funds so that they can carry on producing top of the range products. 2. Reliant on the sport industry – This means that if there was no longer a market in the sport industry, Adidas wouldn’t be able to survive as they only produce goods within this industry. 3. High prices in some products. Online customer service not "helpful" or easy to find. 4. High cost...
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