Sustainable Brand luxury
Sustainable Luxury -Is it Possible?
Submitted to
Navin K. Veerapa
LA TROBE UNIVERSITY
Bundoora Campus
Submitted By
Name of candidate: Hima Bindu Nekkanti
Student ID: 17983797
Date of submission: 10 April 2014
Academic year: 2014-2015
Table of contents
Chapter Title
Page number
(i)
Introduction
3 of 7
Sustainability luxury now
3 of 7
Sustainability luxury have been
3 of 7
Sustainability luxury can be or ought to be
3 of 7
(ii)
Focus
3 of 7
The image1
4 of 7
(iii)
Market Demand
4 of 7
(iv)
Horizons of sustainability: Raising awareness
4 of 7
(v)
Positive behavior of buyer: schemes
5 of 7
(vi)
Barriers
5 of 7
(vii)
Conclusion
6 of 7
(viii)
References
7 of 7
Sustainable Luxury -Is it Possible?
Introduction
What is striking is the similarity between the two. I can say that sustainability and luxury are similar to bedfellows. Sadly, this would be somewhat naïve. Luxury is constantly on move as said by many economists (Kapferer 2008, p.96). Sustainable fashion with its luxury indicates living harmoniously with mother earth; it is employing trained artisum in safe and humane working conditions. Luxury products are often considered to have larger environmental footprints than their peers.
There is an area where sustainability now encourages the luxury dream itself. (Exploria Art of Travel) Nature that is unspoiled is rare today, a chain of hotels emerged where the dream is sustainability like Explora in chille with resorts in Atacama and other places, and these are fully positive energy buildings, with no litter. An organic bacterium is used to destroy everything and food is produced through organic farming by native farmers and so on.
Sustainability luxury now
Luxury brands are now-a-days interested to turn over a new leaf. Many firms are repositioning to compete with others in their field through environmental and social responsibility as a point of differentiation when competing for the
Submitted to
Navin K. Veerapa
LA TROBE UNIVERSITY
Bundoora Campus
Submitted By
Name of candidate: Hima Bindu Nekkanti
Student ID: 17983797
Date of submission: 10 April 2014
Academic year: 2014-2015
Table of contents
Chapter Title
Page number
(i)
Introduction
3 of 7
Sustainability luxury now
3 of 7
Sustainability luxury have been
3 of 7
Sustainability luxury can be or ought to be
3 of 7
(ii)
Focus
3 of 7
The image1
4 of 7
(iii)
Market Demand
4 of 7
(iv)
Horizons of sustainability: Raising awareness
4 of 7
(v)
Positive behavior of buyer: schemes
5 of 7
(vi)
Barriers
5 of 7
(vii)
Conclusion
6 of 7
(viii)
References
7 of 7
Sustainable Luxury -Is it Possible?
Introduction
What is striking is the similarity between the two. I can say that sustainability and luxury are similar to bedfellows. Sadly, this would be somewhat naïve. Luxury is constantly on move as said by many economists (Kapferer 2008, p.96). Sustainable fashion with its luxury indicates living harmoniously with mother earth; it is employing trained artisum in safe and humane working conditions. Luxury products are often considered to have larger environmental footprints than their peers.
There is an area where sustainability now encourages the luxury dream itself. (Exploria Art of Travel) Nature that is unspoiled is rare today, a chain of hotels emerged where the dream is sustainability like Explora in chille with resorts in Atacama and other places, and these are fully positive energy buildings, with no litter. An organic bacterium is used to destroy everything and food is produced through organic farming by native farmers and so on.
Sustainability luxury now
Luxury brands are now-a-days interested to turn over a new leaf. Many firms are repositioning to compete with others in their field through environmental and social responsibility as a point of differentiation when competing for the
References: Exploria Art Travel, 8 April 2014, www.exploria.com/sustainability Jagdish N Seth, Nirmala K Sethia, Shanthi Srinivas, 2010 “Mindful Consumption: A Customer Centric Approach To Sustainability” Academy of Marketing Science, US Kapferer, Jean-Noel, 2008 “The New Strategic Brand Management” 4th ed. Kapferer, Jean-Noel, 2013 “The European Business Review” www.europeanbusinessreview.com/?p=2869 Okonkwo, uche, 2007 “Luxury fashion branding: Trends, Tactics and Techniques”