Marketing and Unilever Bangladesh
CONTENTS 1. Abstracts 2. Objectives of the study 3. Methodology 4. Introduction 5. Analysis of the Marketing strategies 1. Segmentation 2. Targeting 5.3 Positioning
6. Marketing mix
6.1 Product
6.2 Price
6.3 Place
6.4Promotion
6.5 Packaging
6.6 Public relation
6.7 Publicity
6.8 Politics
7. Recommendation
8. Bibliography
Abstract
Unilever 's mission is to add Vitality to life. To meet everyday needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life. Its deep roots in local cultures and markets around the world give them a strong relationship with consumers and the foundation for future growth. In this assignment, we are going to analyze the marketing strategies of Unilever Bangladesh for two of its brand which is: Rexona and Surf Excel. We are going to give an overall summary of the various marketing segmentation, targeting, positioning, promotion, distribution and many other marketing mixes of both rexona and surf excel. Thus the main objective is to bring about a well organized summary and view of the positioning of these brands compared to its competitors. The corporate purpose of unilever states that to succeed requires "the highest standards of corporate behavior towards everyone we work with, the communities we touch, and the environment on which we have an impact.” Hence we are going to show how they have made these two brands as one of the top brands in the world.
Objective of the study
In this project our objective is to analyze the 4P’s of marketing i.e. Product, Price, Place and Promotion. We are also going to study how Unilever has targeted its market, segmented and positioned its self in the minds of the consumers in Bangladesh.
Rexona- Rexona was originally created
6. Marketing mix
6.1 Product
6.2 Price
6.3 Place
6.4Promotion
6.5 Packaging
6.6 Public relation
6.7 Publicity
6.8 Politics
7. Recommendation
8. Bibliography
Abstract
Unilever 's mission is to add Vitality to life. To meet everyday needs for nutrition; hygiene and personal care with brands that help people look good, feel good and get more out of life. Its deep roots in local cultures and markets around the world give them a strong relationship with consumers and the foundation for future growth. In this assignment, we are going to analyze the marketing strategies of Unilever Bangladesh for two of its brand which is: Rexona and Surf Excel. We are going to give an overall summary of the various marketing segmentation, targeting, positioning, promotion, distribution and many other marketing mixes of both rexona and surf excel. Thus the main objective is to bring about a well organized summary and view of the positioning of these brands compared to its competitors. The corporate purpose of unilever states that to succeed requires "the highest standards of corporate behavior towards everyone we work with, the communities we touch, and the environment on which we have an impact.” Hence we are going to show how they have made these two brands as one of the top brands in the world.
Objective of the study
In this project our objective is to analyze the 4P’s of marketing i.e. Product, Price, Place and Promotion. We are also going to study how Unilever has targeted its market, segmented and positioned its self in the minds of the consumers in Bangladesh.
Rexona- Rexona was originally created
Bibliography: www.unilever.com.bd www.wikipedia.org http://www.unilever.com.bd/resources. /contactus.asp http://findarticles.com/p/articles/mi_m0BDW/is_20_42/ai_74699188/ www.unilever.com/brands/personalcarebrands/Rexona.aspx www.unilever.com.au/ourbrands/personalcare/rexona_products/default.asp ----------------------- Rural Poor Urban and Sub Urban Upper Middle and Middle Class Urban Rich