A Bathing ape
Introduction
This assessment is aiming to outline the marketing strategies of the “A Bathing Ape” company from several viewpoints. A Bathing Ape Company, which formed and took off in Japan, they manufacture a mixture of products and service on a global scale. Nigo, a Japanese DJ founded the company in 1993. The brand popularity was one of main purpose of their success, even though they have a high pricing policy. However, their supplies are not equal to their demands their customers desired product and their production is limited. Therefore the buyer has to be fast in deciding if he wants the product before it goes out of stock.
A Bathing Ape targets the hip hop and fashion scene (Rocherfort). This scarce amount of manufacturing gives the customers a uniqueness feeling, which leads to a high customer satisfaction. There will be further detailed information on the company’s marketing policies afterwards in the report.
This project has been done by a group five student for the module “Principles of Marketing” and it is based on the marketing tactic of 4 Ps. There have been a number of research strategies such as online sources, observation, articles, interviewing a store manager, and sources from the university library. The report and its allied presentation are due on Monday 22nd of November 2010.
Company history
There are 19 stores in Japan. The other three countries are Hong Kong, London, Paris, and New York, which will be mentioned about more. A Bathing Ape clothing is produced in limited amounts as they are very exclusive and this enables the company to set their price higher than other brands. Many well-known celebrities such as Lil Wayne, Pharrell Williams, Jay Z, Kid Cudi, and Robbie Williams collaborate with A Bathing Ape marketing strategies (Hall, 2005). The business also manufactures shoes and clothing as well as accessories and toys. These products are manufactured and distributed only by A Bathing Ape and their “Busy Works” stores
This assessment is aiming to outline the marketing strategies of the “A Bathing Ape” company from several viewpoints. A Bathing Ape Company, which formed and took off in Japan, they manufacture a mixture of products and service on a global scale. Nigo, a Japanese DJ founded the company in 1993. The brand popularity was one of main purpose of their success, even though they have a high pricing policy. However, their supplies are not equal to their demands their customers desired product and their production is limited. Therefore the buyer has to be fast in deciding if he wants the product before it goes out of stock.
A Bathing Ape targets the hip hop and fashion scene (Rocherfort). This scarce amount of manufacturing gives the customers a uniqueness feeling, which leads to a high customer satisfaction. There will be further detailed information on the company’s marketing policies afterwards in the report.
This project has been done by a group five student for the module “Principles of Marketing” and it is based on the marketing tactic of 4 Ps. There have been a number of research strategies such as online sources, observation, articles, interviewing a store manager, and sources from the university library. The report and its allied presentation are due on Monday 22nd of November 2010.
Company history
There are 19 stores in Japan. The other three countries are Hong Kong, London, Paris, and New York, which will be mentioned about more. A Bathing Ape clothing is produced in limited amounts as they are very exclusive and this enables the company to set their price higher than other brands. Many well-known celebrities such as Lil Wayne, Pharrell Williams, Jay Z, Kid Cudi, and Robbie Williams collaborate with A Bathing Ape marketing strategies (Hall, 2005). The business also manufactures shoes and clothing as well as accessories and toys. These products are manufactured and distributed only by A Bathing Ape and their “Busy Works” stores
Bibliography: o Pollock, Naomi. (2008). With movement, light, and sound, wonder wall creates a sensory. o Shopping environment for a bathing ape in Tokyo’s shibuya district. 196(9), Retrieved from: http://web.ebscohost.com/ehost/detail?vid=3&hid=13&si-c7a6-4bc-8ebf3e1612f536a0%40sessionmgr4&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=aph&AN=34397488 o Rocherfort, William. (n.d.). Retrieved by: http://thehiphopicon.com/fashion.htm o Hall, Rashuan. (2005, January 12). Kanye West. Retrieved by: from:http://www.mtv.com/news/articles/1495796/20050112/williams__pharrell.jhtml?headlines=true