Supply Chain---Tingtao Beer
SUPPLY CHAIN CASE STUDY-
TSINGTAO BREWERY
Course Code: OMGT 1021
Course Name: Supply Chain Principles
Students:
Date of Submission: 13/10/2006
TABLE OF CONTENT
Executive Summary 4
1. Introduction 6
1.1 Investigation 6
1.2 Objectives 6
1.3 Assumptions 7
1.4 Scope 7
2. Current Situation 8
2.1 Tsingtao brewery-marketing and business strategy 8
2.2 Tsingtao brewery-supply chain policy and strategy 9
2.3Tsingtao brewery-supply chain management…………………………………………….11
3. IssuesIdentified 12
3.1 Distribution network 12
3.2 Information flow 13
3.3 Inventory level 14
4. Analyses 15
4.1 SWOT Analyses---the current situation of Tsingtao beer supply chain 15
4.1.1 Strengths: 15
4.1.2 Weaknesses: 15
4.1.3 Opportunities: 16
4.1.4 Threats: 16
4.2 GAP Analysis--- Tsingtao beer’ supply chain 17
5. Recommendation 20
5.1 Putting the retailer first 20
5.2 Looking across the fences 21
5.3 Shifting the gear in racing relationship 21
5.4 Some proposals for bridging the gap 22
5.5 Centralization, streamline distribution and logistics 22
5.6 IT as an enabler and support supply chain 22
6. Implementation 23
6.1 Break down the existing distribution networks and cut off the second tier 23
6.2 IT as an enabler to help create forecasting 24
6.3 Reduction inventory level 25
6.4 Schedules 26
7. Conclusion 27
References: 28
Executive Summary
Tsingtao Brewery is the most popular beer industry in China. How to improve the supply chain management in Tsingtao Group has become a necessary issue today. Tsingtao Brewery overall strategies focus on ‘keeping fresh’ and Just In Time delivery. This report provides the background on Tsingtao Brewery and South Chain Division in China perspective. Through several researches with Tsingtao Brewery, this report identifies the current issues associated with supply chain management. These issues are further analyzed through a SWOT and GAP analysis. This highlights those areas within the
TSINGTAO BREWERY
Course Code: OMGT 1021
Course Name: Supply Chain Principles
Students:
Date of Submission: 13/10/2006
TABLE OF CONTENT
Executive Summary 4
1. Introduction 6
1.1 Investigation 6
1.2 Objectives 6
1.3 Assumptions 7
1.4 Scope 7
2. Current Situation 8
2.1 Tsingtao brewery-marketing and business strategy 8
2.2 Tsingtao brewery-supply chain policy and strategy 9
2.3Tsingtao brewery-supply chain management…………………………………………….11
3. IssuesIdentified 12
3.1 Distribution network 12
3.2 Information flow 13
3.3 Inventory level 14
4. Analyses 15
4.1 SWOT Analyses---the current situation of Tsingtao beer supply chain 15
4.1.1 Strengths: 15
4.1.2 Weaknesses: 15
4.1.3 Opportunities: 16
4.1.4 Threats: 16
4.2 GAP Analysis--- Tsingtao beer’ supply chain 17
5. Recommendation 20
5.1 Putting the retailer first 20
5.2 Looking across the fences 21
5.3 Shifting the gear in racing relationship 21
5.4 Some proposals for bridging the gap 22
5.5 Centralization, streamline distribution and logistics 22
5.6 IT as an enabler and support supply chain 22
6. Implementation 23
6.1 Break down the existing distribution networks and cut off the second tier 23
6.2 IT as an enabler to help create forecasting 24
6.3 Reduction inventory level 25
6.4 Schedules 26
7. Conclusion 27
References: 28
Executive Summary
Tsingtao Brewery is the most popular beer industry in China. How to improve the supply chain management in Tsingtao Group has become a necessary issue today. Tsingtao Brewery overall strategies focus on ‘keeping fresh’ and Just In Time delivery. This report provides the background on Tsingtao Brewery and South Chain Division in China perspective. Through several researches with Tsingtao Brewery, this report identifies the current issues associated with supply chain management. These issues are further analyzed through a SWOT and GAP analysis. This highlights those areas within the