Super Bowl Commercial Advertising

The price is much too high
$4 Million for A Commercial Advertisement Is Too High in Price, Yet Big Brands Are Bailing On The Super Bowl.
It concerns with Public Interest, Convenience and Necessity. The Super Bowl network broadcasting have been charging a premium on the advertising during the game, to the extent that marketers have started raising concerns. They feel that the advertising on the Super Bowl has turned too expensive to the extent that the sales after advertising do not compensate for the cost of buying ad time. May be, "the battle for their product range has reached critical mass."
However, certain commercial advertisers feel it necessary airing a commercial during the Super Bowl to create the brand awareness and feel it sufficient