Sun Cellular Business Model

Customer Value Proposition: To provide unlimited call and text at the lowest price possible with free unit of android smart phone and wifi android tablet. To be able to communicate with your loved ones, anytime and anywhere in the Philippines. To reach and establish good relationship with others through 24/7 call and text unlimited. Contact each other at anytime of the day with just one click on your cellular phone.

Profit Formula:

Revenue Generation: *Monthly Subscription fees from mobile postpaid users. *Plan 350 pesos monthly call and text unlimited to sun users with free unit of cellphone *1500 pesos per month for each pocket wifi user * Plan 299 unlimited call and text to sun users monthly *Plan 450 unlimited call and text to sun users monthly with free 20 hours of call to other networks *Plan 600 same call and text unlimited to sun users monthly with 350 text to other users *Plan 999 *Sun Broadband loads with price of 25 for 1 day 100 for 3 days 250 for 7 days *Sun pocket wifi for 799 a month unlimited usage allowance *Blackberry plan for 600, 999 and 1799 for 30 months with free blackberry unit depending on your plan *Sun sims for as low as 45 pesos

Cost Structure: Fixed and variable costs of cell sites and their networks. Advertisements via Television, radio and online. Celebrity Endorsers with the use of their social media sties. Billboards and Magazines.