Mr.Douglas J.Ronalli and Dr. Thomas P.Sosnowski found the company which is called FAX International,Inc.Their goal is clear;building an international communications network that will be much better at transmitting fax documents than the switched voice networks of other big firms. The Company is offering a different service concept ,which offers customers superior service and superior pricing without any risk. It has been designed to make life easier for all fax users.For instance, automatic redialing of busy numbers, delayed delivery and priority delivery options, broadcast distribution and enhanced billing functions are simplifying users’ lives. Furthermore, the company is offering a better price. It’s introductory price is $0.69 per minute to Tokyo. It represents approximately 40-60 percent saving for all customers. Other firms charge between $1.80 and $2.75 for a first minute call to Tokyo. Also, the company is trying to convince customers to accept a free trial run. It is offering 100 free minutes for every customer. The function of the network, which is meeting the needs of the customers and efficient sales,will give them success in the future.Also, the other big companies such as; AT&T, MCI and Sprint have the technology and resources to compete in that new market, but these companies do not have as high an incentive as FAX International,Inc .Therefore, their revenues will probably drop. In addition, FAX International,Inc has a professional team with a good resume of professionals. The list is as follows: Douglas J.Ronalli, the founder of FAX International,Inc, is a professional with marketing,entrepreneurial, and engineering skills. He is the founder of The Student Life Magazine which was circulating nationally at 1,200,000 copies per issue before selling to Time,Inc, in 1987 for 1.3 times its revenue intake. Its other founder Dr.Thomas P.Sosnowski is an engineering project manager and a product development...
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