Summary Of Bus 475 Week 9 Case Analysis
Case Analysis
BUS/475
September 2, 2013
Victor De Jesus
Case Analysis
In the case study titled Building a Megabrand Named Dwayne, the article focuses on the basketball player Dwayne Wade, and his business partnership with T-Mobile to create a cell phone called the Sidekick that will appeal to 20-somethings. This article explains how important the branding an item and advertising an item is to make the product a success. Dwayne Wade of course has help in the department of branding an marketing from his agent Henry Thomas, who states, he aims to transform his young client into one of the top 10 brands in sports, and with the help of a marketing strategist like Andrew Stroth, of Chicago’s CSMG Sports Ltd. Andrew states; the objective
BUS/475
September 2, 2013
Victor De Jesus
Case Analysis
In the case study titled Building a Megabrand Named Dwayne, the article focuses on the basketball player Dwayne Wade, and his business partnership with T-Mobile to create a cell phone called the Sidekick that will appeal to 20-somethings. This article explains how important the branding an item and advertising an item is to make the product a success. Dwayne Wade of course has help in the department of branding an marketing from his agent Henry Thomas, who states, he aims to transform his young client into one of the top 10 brands in sports, and with the help of a marketing strategist like Andrew Stroth, of Chicago’s CSMG Sports Ltd. Andrew states; the objective