Summary-Britvic: Creating a Brand Flavor

Topics: Coca-Cola, Soft drink, Ginger ale Pages: 2 (624 words) Published: March 26, 2012
Britvic soft drink has a long and illustrious history in the world of brands. The company that makes the juice was founded in the middle of 19th century in Great Britain. The firm juices were first produce in1938 in small bottles. Britvic acquired the tango brand in 1987,and launched its j2o brand in 1998.the brand comes in six different flavors .seven bottles of j2o are sold in every second, and it is the best selling drink in UK pubs and bar. Britvic continues to innovation in term of its product. In 2005 the total soft-drink supplied by company reached 1.4 billion. Suddenly company face the consumer cutting on their purchases of fizzy drinks, such as tango. The business immediately fought back by launching drench, pennine, spring, and h2o .the major success story was its j2o brand. Gatorade which Britvic holds the bottling rights to until 2026 were becoming more popular. Pepsi products were also selling well. j2o had established itself as the number one packed adult soft drink .in first five years of its production, it generated more than 550$ million for Britvic.ame a premium adult soft drink that’s name means “gentle rain” in Japanese. The product which originally created by company called orchid drinks, mixture of fruits, springs water. Britvic acquired orchid drinks in 2000.britvic also purchase the brand idris in 1987, it is a well known beer brand. One of the best acquisitions is R whites a lemonade and ginger beer brand. In 1986 Canada dry Rawlings LTD. was purchased by Britvic. Britvic invest in significantly in marketing campaigns including television adverts, also offer consumer’s great offer by using its products they give free tour to the tennis championship. Britvic’s soft drinks become most popular drink in summer among adults and children. Pepsi max also gives chance to win its consumers to win $ 1700 every 90 minutes, and they give chance to visit Los Angeles with famous football player David beckham. It becomes no 1 cola in UK pubs and bars....
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