Since opening in a suburb of a major metropolitan area two years ago, Pablo’s Pepper Pizza has consistently had a huge line of customers waiting for a table. Pablo, the owner, attributes this to his strong belief that customers are entitled to high quality food at inexpensive prices. His brand promise is to consistently create a fun, family-oriented environment centered around great food that won’t break the budget. This idea is demonstrated at many different touchpoints with customers. Parents can enjoy the $5.00 all-you-can-eat pizza and salad buffet while watching the game on the television screen. Kids receive a complimentary activity book along with a packet of crayons and unlimited trips to the dessert bar stocked with fruit, pizza, and cookies. From time to time, Pablo even personally invites the children to watch the pizzas being made through a glass window. The employees seem to enjoy this as much as the children do, especially when the children smile as the pizza dough is tossed high into the air. It’s a good thing, too – a friendly attitude is stressed at weekly staff meetings. During this time, Pablo also reminds the cooks to keep a fresh supply of a variety of pizzas on the buffet line, and he instructs the bussers to quickly clear dirty plates from the tables. All this must be working because the place is still packer!…
L Brands, the parent company of Victoria's Secret and Bath & Body works, sells lingerie, personal care & beauty products, apparel, and accessories. It owns the brands Victoria's Secret, PINK, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co., and Henri Bendel brands and stands as one of the largest specialty retailers in the U.S. with over 2,600 US specialty stores. It does also operate in Canada and in 40 other countries, through licensing and franchise agreements. In addition, it uses the online channel.…
Ordinary Life is creating the most unforgettable and dynamic stage for all brands to display their products. Ordinary Life works closely with the media to make sure all brands’ product get the most exposure, and also constantly cooperate with the all brands to build their image in order to attract more customers. Ordinary Life also introduces an environmental friendly image to the customers to demonstrate that all brands are caring for the consumers’ future while still retaining the stylish design.…
The U.S. fruit juice and juice drink constitutes of 4.7 of the total 185.5 gallon of beverage consumed annually. These corporates four distinct varieties of fruit juice and juice drinks; 100% juices which may be either be 100% made from fruits or 100% made from concentrates. 100% juices form the largest share market with its share capital comprising of 54.9% of the total fruit drink and juice drink; the other is nectars which comprises of from 25% to 99% fruit juices and is manufactured from concentrated juices or fruit pulps. Nectar accounts for 6.1% of the total fruit juice and juice drink market; juice drinks that comprise of up to 25% juice and; fruit-flavored drinks which contains no juice content. Fruit-flavored drinks are the lowest ranked in terms of market share in the fruit juice and juice drink market with 5.3% of the total share.…
BRIEF: Develop a marketing strategy to launch Bravissimo into the US market, including a seasonal range plan.…
The Heineken brewery, founded in Amsterdam in 1863 by Gerard Adriaan Heineken, is one the largest brewers in the world. With sales throughout Europe, America, Asia, Australia and Africa, Heineken was second in volume of beer brewed behind only Anheuser-Busch in 1993. While Europe, particularly the Netherlands, provided the majority of its sales revenue, international expansion provided the majority of sales growth from 1992 to 1993. As the trend toward international expansion and the globalization of the brewing industry increased, the importance of effective advertising strategies and projecting an appropriate brand image became increasingly important.…
The Coca-Cola Company is not just an average beverage company. The Company owns/licenses and markets in excess of 500 nonalcoholic beverage products, mostly sparkling beverages but also a assortment of still beverages, for instance; “waters, boosted waters (for example, Oasis, Powerade and Vitamin Water), juices and juice drinks (for example, Minute Maid and Five Alive), ready-to-drink teas and coffees, and energy and sports drinks” (Coca Cola History, 2013, para. 5). Coca Cola most popular nonalcoholic sparkling beverage brands are Coca-Cola, Diet Coke, Sprite, Fanta, Dr. Pepper and Schweppes which they market worldwide. Coca Cola Company has a market capitalization of “$177.48 billion and is the largest company in the Food and Beverage sector” (Coca Cola Company, 2013, para.1).…
The aim of this Marketing Plan is to select several sports drinks of Gatorade (American company) and to study how we could introduce them in the French Market.…
As consumer tastes and preferences change over time, firms in the soft drink industry should adjust their existing products to meet the needs of their existing client base in order to maintain their market share. Since more markets are emerging, they also need to develop new product that will win the emerging markets. By modifying their old products to meet the demands of the existing/ loyal clients, it will…
Effective advertising is, almost always, persuasive advertising. While not all advertising seeks to persuade, in a competitive situation, those who best persuade are those most likely to win. (O’Shaughnessy) The advertisement strategy for Pepsi Cola has done a great deal of work to make it an all-time favorite. I feel like they use persuasion by making the consumer think that if they drink Pepsi, they will be youthful. However, in my opinion, the best strategies that they use are celebrity endorsements and slogans. They use the most famous celebrities, Beyonce Knowles, Ray Charles and the Uh-huh Girls (which I think we can all remember from growing up), Britney Spears, Lionel Richie, Bob Dole, and my personal favorite, Michael Jackson. And that is just naming a few. They also use very memorable slogans such as “Gotta Have It”, “Choice of a New Generation”, and “Nothing Else is Pepsi”. As I was trying to decide which commercials to analyze, it was a trip down memory lane. There are just so many Pepsi commercials that stand out to me. I finally chose to analyze the Pepsi “Gladiator” commercial, and Britney Spears’ “Joy of Pepsi” commercial that aired during the Super Bowl in 2001.…
Customers Customers includes majorly sports drink consumer and antioxidants pill consumers. Beside that there is a little market among V7 consumers too. CompetitorsEstablished sport drinks (Croc-Ade, Sport-Ade, PowerBoost), Vegetable juices(V7) and antioxidants. These are well established players of the market and small players face difficulty to survive.Company Strength…
Identifying is probably the most important task that generally involves the location and identification of needs and demands of the public and to gain the knowledge of competitors in the market. This process can be done through market research and public surveys about what products and services people want from the producers, then plan to produce and fulfil the customer requirements keeping the prices in mind.…
Brand Elements Research: Coca-Cola Qi Lv R0477233 Business Economics Faculty Prof Dr. Luk Warlop Brand management 1.…
Britannia’s inception dates back to the year 1892 when it was started in Calcutta (now Kolkata) with an initial investment of an amount as low as Rs. 295.…
Frutika Juice is the juice brand of AFBL, recently introduced juice in the prevalent Bangladesh market. From the lunching of the product Frutika Juice has come up with novelty promotional campaign in order to grab the market share. It also tried to make available the product in the market through their effective distribution channel.…