Successful Advertisements: Budweiser And Bud Light
Stephanie Delgado
English 60
Professor Weil
October 14, 2016
Attention Seeking Advertisements Whether we have realized it or not, advertisements are part of our daily lives. We see them through television, public buses, newspapers, billboards, internet and magazines. Companies use many different types of techniques to reach their customers into buying their products that are being promoted and at some point achieve their goal and it becomes successful. In the recent advertisements of Budweiser and Bud Light, dogs were being the central character, which was used to not only essentially remind everyone of their own pets, but also remind people about their actions, behavior, and safety. In the beginning of the Budweiser advertisement, the first …show more content…
It then changes to mournful music as soon as the owner walks out of the door from his house following few of his friends who are carrying boxes of beers. The Labrador is then shown that he is patiently waiting for him to get home. A car passes by, thinking that it’s him, but then realizes that it’s not. As soon as the next day came, the man finally returns to his house and finds his dog waiting at the door, explaining to it that he was at Dave’s house because he didn’t want to drive home the night before. The advertisement then ends with imploring the audience, which is men, discouraging drunk driving by having a …show more content…
The reason is because it achieves of giving all the viewers the idea that drunk driving is being considered a huge issue, not just in the United States, but in other countries as well. Unlike the Bud Light commercial, it doesn’t show enough effectiveness with the people in it because everyone is enjoying their beer and they only pay attention to the dog when it’s bringing them their drink. There is not enough understanding or feelings involved like the Budweiser advertisement. In the beginning of the commercial, once the viewer see’s the Labrador puppy, there is cuteness flowing around the scenario, and as it’s growing, we can feel the connection that the dog and the owner have with each other, but with the other ad, nothing like that is going
English 60
Professor Weil
October 14, 2016
Attention Seeking Advertisements Whether we have realized it or not, advertisements are part of our daily lives. We see them through television, public buses, newspapers, billboards, internet and magazines. Companies use many different types of techniques to reach their customers into buying their products that are being promoted and at some point achieve their goal and it becomes successful. In the recent advertisements of Budweiser and Bud Light, dogs were being the central character, which was used to not only essentially remind everyone of their own pets, but also remind people about their actions, behavior, and safety. In the beginning of the Budweiser advertisement, the first …show more content…
It then changes to mournful music as soon as the owner walks out of the door from his house following few of his friends who are carrying boxes of beers. The Labrador is then shown that he is patiently waiting for him to get home. A car passes by, thinking that it’s him, but then realizes that it’s not. As soon as the next day came, the man finally returns to his house and finds his dog waiting at the door, explaining to it that he was at Dave’s house because he didn’t want to drive home the night before. The advertisement then ends with imploring the audience, which is men, discouraging drunk driving by having a …show more content…
The reason is because it achieves of giving all the viewers the idea that drunk driving is being considered a huge issue, not just in the United States, but in other countries as well. Unlike the Bud Light commercial, it doesn’t show enough effectiveness with the people in it because everyone is enjoying their beer and they only pay attention to the dog when it’s bringing them their drink. There is not enough understanding or feelings involved like the Budweiser advertisement. In the beginning of the commercial, once the viewer see’s the Labrador puppy, there is cuteness flowing around the scenario, and as it’s growing, we can feel the connection that the dog and the owner have with each other, but with the other ad, nothing like that is going